Industry News


Norty and Henbury unite to redefine market leadership in apparel branding


T


he holding companies for AWDis, Pro RTX, Anthem and Henbury Brands have announced they will merge. This transformative union brings together two established leaders in the wholesale and printwear apparel sector, forming one of the industry’s most dynamic and comprehensive brand families.


Effective from Monday, June 2, Henbury Brands will be fully integrated under the Norty umbrella. All trading operations will be consolidated under the Norty name, representing a pivotal move towards sustained innovation, market expansion, and enhanced customer value.


Jawad Jumani, MD of Norty, and Katie Stewart, MD of Henbury, said in


Jawad Jumani and Katie Stewart are excited to unite their businesses


Sharon Lee celebrates opening new Carlisle HQ O


n Wednesday, March 26, Sharon Lee celebrated a major milestone with the grand opening of its new headquarters in Carlisle.


The whole Sharon Lee team came together to mark the occasion, joined by the partners, suppliers, and supporters who helped make it all happen.


It was a fantastic day of celebration, with customers invited for exclusive tours and live demonstrations, giving them a first look at the headwear manufacturer’s expanded capabilities and innovative production processes. Sally Johnston, general manager, said: “The relocation of Sharon Lee has gone incredibly well, and we’re thrilled with


how smoothly the transition unfolded. This move marks an exciting new chapter, and we’re looking forward to expanding and enhancing our offerings to better serve our customers moving forward.”


The new state-of-the-art facility not only enhances efficiency across Sharon Lee’s production and warehousing operations but also supports the company’s sustainability goals, thanks to the installation of a biomass boiler system.


The opening marked a significant step forward in Sharon Lee’s growth and commitment to excellence. Sharon Lee’s sales and marketing team still operate from Braintree in Essex.


a joint statement: “We are excited to unite two thriving businesses under a shared vision. This merger is a natural evolution driven by our aligned values, complementary product ranges, and commitment to delivering long-term


value. Together, we are stronger, more agile, and better equipped to lead the industry into the future.”


The merger brings together Norty’s trend- focused innovation and Henbury’s heritage of timeless quality. As a unified company, Norty will offer a broader and more diverse product portfolio, greater market reach through an expanded global distribution network, accelerated innovation through shared development resources, and a unified sustainability initiatives delivering greater environmental impact. This merger represents a significant milestone for the UK and European apparel markets. By joining forces, Norty solidifies its position as a market leader, setting the stage for future-focused growth, expanded capabilities, and continued excellence in apparel branding.


Snuggle launches new DTF service


A


new web-to-print platform launched by Snuggle will now offer fast, high- quality direct to film transfers. Called Snuggle DTF this new service will allow the commercial print trade and resellers access to direct to film transfers without any equipment investment or minimum order quantities. Shabbir Maimoon, director at Snuggle, said: ““There’s been a lot of noise around DTF – and for good reason. “It’s fast,


One of three Roland TY-300 printers installed at Snuggle’s HQ


flexible, and finally


reliable for commercial workflows. Snuggle DTF gives print professionals a simple, scalable way to offer what their customers want – without changing how they work.” The introduction of the new DTF service follows the installation of the latest DTF technology, three Roland TY-300 production transfer printers, at Snuggle’s headquarters in Peterborough.


The Sharon Lee team outside the new HQ in Carlisle www.printwearandpromotion.co.uk


At its 40,000sq ft facility, Snuggle has the capacity to produce 15,000 DTG prints and 10,000 A4 transfers a day.


May 2025 |5 |


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68