Q&A Daiber launched an ad campaign to highlight the transition
Q. What about Daiber’s product offering will this change or alter in any way? Will the range be streamlined following the brand merger? A. Although James & Nicholson and Myrtle Beach will no longer be used, our product portfolio will remain unchanged – as will the previous product numbers with the JN and MB identifiers. New products and products that are newly produced after the stock has been used up will only bear the Daiber label in future. Our quality and versatility remain as usual, as the accompanying communication campaign with slogans like ‘A jacket is still a jacket’ makes clear.
Q. Will any new products be joining the line-up later this year? A. Our 2025 collection was recently released with many new versatile styles, ranging from everyday essentials to striking eye-catchers as well as functional outdoor clothing and more. With stylish pieces and modern cuts like the new oversized range, the newest collection combines work and leisure in an even more fashionable way. The new products are also particularly special: they are the first to bear the new Daiber label. As in the previous years, we will be announcing our collection for 2026 in the beginning of next year. We are already working on the designs and are excited about the new styles.
Q. What does the future hold for Daiber? And in particular the UK market? A. Daiber has built a strong reputation across Europe, and we are committed to further expanding our presence in key markets. We see ourselves as the go-to corporate fashion platform, offering versatile solutions tailored to the diverse needs of European businesses. In 2025, we will focus on strengthening collaboration with our international partners and customers across Europe, ensuring we remain their first choice for high-quality corporate fashion. By enhancing our service, product offering and distribution channels, we aim to solidify Daiber’s position as one of the leading brands in the European corporate fashion industry. The UK is a key market for Daiber as we continue our journey to become the leading corporate fashion platform in Europe and grow even further. With a strong reputation already established across the continent, the UK represents an exciting opportunity to bring our versatile and high-
www.printwearandpromotion.co.uk May 2025 | 29 |
quality product range to a market known for its dynamic business environment and strong demand for professional, functional and stylish corporate fashion. We see great potential in the UK because it aligns perfectly with our core strengths – reliable service, exceptional product quality and a broad, fashion-forward range that suits diverse industries and business needs. As we transition to a unified Daiber brand, this clarity and consistency in identity will help strengthen connections with our UK partners. We are committed to working closely with our trusted distributors and dealers to ensure a smooth rollout of the new brand and an impactful brand experience. With our sharpened brand strategy, expanded collections and strong logistics, we are well-positioned to make an even greater impact in the UK market in 2025 and beyond.
Q. Is there anything else you would like to tell our readers about Daiber as we move through 2025? A. Absolutely. 2025 is a landmark year for Daiber – not just because of our refreshed branding, but because it marks a bold step forward while staying true to our roots as a family business with over a century of experience. As we move ahead, our focus remains on innovation, quality and customer trust. We want our customers to know that Daiber is more than just a name on a label. It is a promise of consistency, reliability and passion for corporate fashion. Whether it is our expanded lifestyle range, our timeless designs and modern cuts or our streamlined brand identity, everything we do is driven by the goal of making it easier for our partners and customers to do business with us. We are investing in long-term partnerships, smarter solutions and improved service across Europe. Our message is simple: ‘Daiber makes it’ – and in 2025, we are making it even better.
Products introduced in 2025 were the first to use the new Daiber branding
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