Industry News
Marketing team at FOL International restructures
T
he marketing team at FOL International is restructuring with team members taking on new roles. Bianca Akrapovic takes on the role of brand manager for Fruit of the Loom. She has been part of FOL International since 2016 and has worked in marketing for the cult brand for many years. After a stopover at the Russell Europe brand, she is now returning. Ms Akrapovic has extensive knowledge of the company and brand structures and can draw on a wealth of experience. At Fruit of the Loom, she is responsible for marketing and communication measures as well as the development of new brand strategies and the analysis of market research and performance. Alisa Schneider, who has been working as a digital marketing specialist for the brands Fruit of
and communicated the brand’s identity across key digital platforms. Well-versed in the Russell DNA, she is excited about the challenge of pioneering trendsetting paths with this heritage brand.
L-R: Marthe Kazur, brand lead for JERZEES, Bianca Akrapovic, brand manager for Fruit of the Loom, and Alisa Schneider, now taking over brand management for Russell Europe
the Loom and Russell Europe since 2021, now takes on the position of brand lead for Russell Europe. In her previous role, she expanded the social media presence, developed strategies
ICC releases new plastisol ink for polyester and synthetic fabrics
U
nicorn White is the latest groundbreaking plastisol ink to be released by
International Coatings Company. It has been designed specifically for polyester and problematic synthetic fabrics.
Engineered with ultra-low bleed and fast-flash technology, Unicorn
Unicorn White | 12 | May 2025
White combats dye migration issues commonly faced by screen printers. Its advanced composition provides crisp and vibrant prints on a variety of polyester-based garments. What sets Unicorn White apart is its ease of printability and creamy viscosity. Unlike traditional poly whites that require a lot of squeegee pressure to clear the screen, Unicorn White allows for more effortless, smoother printing. The reduced pressure improves print consistency, enhances production efficiency and for manual printers, minimises printer fatigue. Unicorn White is part of ICC’s FlexCure line, which means it can be cured across a range of temperatures. For Unicorn White, that range is 135°C to 163°C. Unicorn White’s low-cure, low-bleed properties help stem dye migration on cotton/ poly blends as well as on most polyester substrates.
Ms Schneider said: “I’m thrilled to further develop the brand strength through a combination of tradition and transformation in communication. Another highlight is the exchange with our customers and potential target groups.” Marthe Kazur has been responsible for comprehensive marketing and cross-channel communication for the brand JERZEES, launched in July 2024, since the beginning of the year. She has also been a member of the marketing team in Kaiserslautern for several years and has previously worked extensively in sustainability communication.
PSI launches new event format for the promotional products industry
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he new PSI Academy will be a multifaceted industry meeting that will prepare companies in the promotional products industry for business and competition.
It will bring the industry together for a second time each year, in addition to the annual PSI exhibition.
The annual event will comprise of education and networking events, as well as the PSI Academy Awards, which will take place annually at different locations across Europe. The involvement of the European promotional products associations is intended to further foster international integration within the industry.
The PSI Academy will support the promotional products industry through a unique, cutting-edge, and focused knowledge transfer program.
www.printwearandpromotion.co.uk
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