The Big Interview Items from the polo shirts collection
both Sebastien and Dimitri agree has huge potential, Stanley/Stella is opening a new warehouse in Abingdon, Oxfordshire. The aim of the warehouse, which is planned for opening later this month, is to increase service levels. Every single colour, size and product will now become available for next day delivery, something which is currently not possible from the warehouse in Belgium.
Items from the outerwear collection
Stanley/Stella’s products will still be available through Ralawise, for those who prefer to use a one-stop distributor to purchase their blanks through. Coupled with the opening of the new warehouse, the sales force in the UK will also grow to support the level of growth planned for the market and to provide a premium service to dealers. “I think the investment that we make is very important,” says Dimitri. “We are doing all of this because we see huge potential in the UK market. The relationship that we have with Ralawise triggered something bigger for the UK. We have a very nice business together currently, which we need to further support and that’s the reason we are making this investment. The market is demanding and that is great.” As Stanley/Stella pursues its growth plans within the UK over the next three to four years, the future may also see the brand expand outside of Europe and target other markets on a global scale. This is one brand that is not standing still. “We are not just another supplier or another brand. We are so much more than that. We believe in the UK market,” concludes Sebastien.
share Stanley/Stella’s common goals for long-term growth.
“Rather than working a little with everybody, we would rather work very well with a select few. What we don’t want is to enter into a price war. The official dealers we work with are selected on a variety of different aspects, whether that’s geographical location or the customers they work with. This means there shouldn’t be too many duplications, therefore our dealers won’t have to engage in a price war with a client,” explains Sebastien. At the moment Stanley/Stella works
www.printwearandpromotion.co.uk
with 15 official dealers in the UK, but has plans to grow this number to 150 within the next three to four years.
Why the UK?
But as a brand that hails from Belgium, why target the UK market as somewhere to expand and develop? Sebastien explains: “The UK market is mature and well-developed. It is very Americanised in terms of the fit and style of clothing, which we have adapted to the demands of the UK market and our products are well-suited to it.” To feed this growing market, which
Stanley/Stella by numbers
34 countries 100 employees 142 styles 106 colours 7 factories
5 eco-certifications June 2022 | 47 |
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