P&P LIVE! 2026 Review And its live… Printwear & Promotion LIVE!


New to this year’s show was our very own media corner, where acting editor, Benjamin Austin, sat down with some of the industries key names to discuss their attendance at the show and some key issues in the field. All was designed to help bring added content to which we could provide in future, helping those to engage with the magazine on a greater, multimedia platform. Across the two co-located shows more than 30 interviews were conducted, all of which will published online in time but for now enjoy snippets from just some of those interviews below.


Estelle Keeber, Instagram expert at Immortal Monkey.


First of all, social media is free. I’m a big advocate of social media and we all have phones so it’s just about putting a strategy behind it and showing up. By doing that you’ll be surprised by the amount of reach you can get.


I have clients who have thousands of followers and that’s purely from posting. So, anybody can do it, we all have phones or devices so most businesses should be making some sort of effort to be present on social media. My talks at Printwear fi ll the seminar space every year, so it shows how important social media is becoming in business.


Colin Sinclair McDermott, The Online Print Coach.


Coming to events like this are really crucial and it’s a highlights of my year. It’s even nicer when you’re speaking to people who have maybe heard you speak before and they remember what you said and reference it to you to say how it has helped their business.


You’ve got to stand out in the sea of sameness and hopefully the people sat in the session today have come away with a few ideas that get them thinking about their businesses a little differently.


It’s valuable advice from someone who’s been and done it through the years.


What I loved is the enthusiasm of the people attending, they’re not just here to look around but they want to be here and engagaing.


They are excited to learn something and there are a lot fo smiling faces


– Andy Rogers, marketing director at Stahls’ UK


| 42 | April 2026


www.printwearandpromotion.co.uk


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