P&P LIVE! 2026 Review
It’s very impressive, getting good numbers through the door, and we had a lot of interest on the stand
– Ryan Connolly, sales business development at Nova Chrome UK
Celebrating 175 years With a joint stand, Fruit of the Loom and Russell Athletic presented their latest collections and innovations for 2026 at P&P LIVE! The verdict after three days of the show is overwhelmingly positive: Both visitor numbers and the quality of conversations exceeded expectations by a considerable margin. The highlight for Fruit of the Loom: With CiCLO technology,
Beechfield Brands
Across three stands Beechfi eld Brands had a fantastic time at P&P LIVE! this year, catching up with many familiar faces and meeting plenty of new ones across the industry. For 2026, it expanded its stand to give visitors more space
to explore the collections, and the response was incredibly positive, with customers enjoying the chance to get hands-on with the latest styles, colours and innovations across Beechfi eld, BagBase, Quadra and Westford Mill. While on stand, Beechfi eld mentioned Sunday came with a lot of queries from people who had never heard of the brand and were interested to fi nd out more, and everyone came with such enthusiasm.
Its decoration stations proved to be a real highlight, drawing in crowds and sparking conversations around decoration possibilities while showcasing the versatility of the ranges through live personalisation. Visitors responded particularly well to the fashion-led colour updates within Westford Mill and Beechfi eld Original Headwear’s silicone patch templates, alongside strong interest in the latest Kids’ Adventure collection and Quadra’s new waterproof tote. Overall, it was a brilliant few days, and Beechfi elds has
extended its thanks to all who stopped by the stand. The company had a great time connecting with customers and partners and sharing the latest developments across our brands.
Luca Conte, head of commercial at Beechfi eld Brands – “We work in a tactile industry. No matter how good AI and digital become, this event is still extremely relevant for our industry to come together to touch and feel new products. “Innovation is part of Beechfi eld Brands’ DNA. Pushing boundaries and launching new exciting products, never before seen in our industry, means that P&P LIVE! is an ideal platform to allow people to literally get their hands on them.”
Fruit of the Loom
www.printwearandpromotion.co.uk April 2026 |37 |
Fruit of the Loom is embracing one of the most cutting- edge fi bre innovations in the textile industry – a sustainable, future-oriented development now making its debut in two brand-new sweat lines for the very fi rst time. Alastair Drew from CiCLO headquarters was on-site to answer questions about the technology and its environmental benefi ts. Fruit of the Loom’s 175th anniversary this year was also a major talking point. The rebranding from Russell Europe to Russell Athletic was welcomed by trade partners as a strong move for brand presence. In addition, the new product Essential Weather Shell Jacket 416M, the new colours in the Authentic Sweats range, as well as the extended size and colour range of the Authentic Heavyweight T 215M were very well received.
Christian Lanvermann, senior marketing manager for Fruit of the Loom – “We are extremely pleased with how the show went – both in terms of visitor numbers and the quality of the conversations. “In particular, the combination of our anniversary with the brand’s innovative strength and our pioneering spirit in adopting the sustainable CiCLO technology resonated brilliantly with visitors.” The overall verdict: A successful trade show appearance,
strong market response and valuable momentum for the brand year 2026.
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