P&P LIVE! 2026 Review
What a success! Indie Ink was blown away by the response it had at this year’s P&P LIVE! Every year, this show proves successful for the company, and 2026 was no disappointment. It showcased its Made in Britain DTF ink for UK printers. The response to the messaging of locally manufactured inks really resonated with a lot of potential new customers who are also making their own products in the UK. Indie Ink’s stand was buzzing from two minutes after the doors opened, and it didn’t stop all three days. This year, the company took a record number of orders on the stand, which was really encouraging, and the follow-ups have been equally as satisfying. The opacity of Indie’s white ink was on show for all to see and impressed everyone who stopped by to talk all things DTF.
Andy Hancock, owner of Indie Ink – “Meeting existing customers and hearing their satisfaction with our products is always the highlight of the show, as well as being an excellent opportunity to speak with new potential clients who are looking for something new from their DTF consumables. “Every year, the exhibition is fully booked. As a speaker, I
worry about attendance, but this year, people were fi lling the aisles and standing around the knowledge centre to hear about ways to use Instagram and social media.”
Breaking records Across the three days, Surridge Sport experienced a record number of enquiries, making it one of its most successful appearances to date. The exhibition provided a valuable opportunity to catch up with long-standing partners while also speaking to a wide range of new contacts, with strong interest across the company’s education, university and teamwear offering. The overall quality of conversations was particularly encouraging, refl ecting the continued demand for consistent, high-quality sportswear and long-term supplier partnerships.
Danny Villia, sales director at Surridge Sport – “This year’s show was extremely positive for us and marked a record year in terms of enquiries. It was great to reconnect with existing partners and have so many constructive conversations with new customers. The level of engagement throughout the event highlighted the importance of the show within the industry.”
This show is the only show in town for the UK market. We came to show off some new products and new marketing ideas for our customers to enjoy and take part in, and overall, the show has been a big success
– Jim Nicol, managing director at The Magic Transfer Company
Giving expert advice The team at Madeira UK hosted a fantastic show and has extended its thanks to everyone who visited its stand. The embroidery specialist takes great pleasure in connecting with its customers and introducing Madeira products to newcomers in the industry. The team offered expert advice on stitch quality, design optimisation, and troubleshooting, helping decorators improve their embroidery outcomes. The popular Madeira seminars took place over all three days, providing practical tips on choosing the right materials for each project and demonstrating why 60-weight thread is essential for achieving sharper logos, cleaner lettering, and a more professional fi nish. The company now hopes everybody who collected a 60-weight thread sample pack has enjoyed experimenting.
Natalie Greetham, Madeira UK’s marketing manager – “Printwear & Promotion LIVE is all about connecting with our customers and showing the impact of top-quality embroidery products. “It’s a great platform to share our knowledge and help garment decorators take their work to the next level.”
Madeira UK Surridge Sport | 38 | April 2026
www.printwearandpromotion.co.uk
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