April Contents


NEWS: 5 Industry News


Market and industry updates


16 Machinery News The latest pieces of equipment


REGULARS:


19 Marketing Advice With Colin Sinclair McDermott aka The Online Print Coach


20 Transfer Print Column With Andy Rogers, marketing director at Stahls’ UK


48 Instagram Advice


With Natalie Greetham, marketing manager of Madeira UK


49 The DTF Column


With Beppe Quaglia, CEO and president of Virus Inks


55 DTG Column


With Charlotte Darling, marketing manager of Amaya Sales UK


69 The Embroidery Column With Liz Woodhouse, owner of the Embroidery Academy


The team ACTING EDITOR: Benjamin Austin, baustin@datateam.co.uk


MANAGING EDITOR (MATERNITY LEAVE): Melanie Attlesey, mattlesey@datateam.co.uk DIVISIONAL DIRECTOR:


Tony Gardner, tgardner@datateam.co.uk


ADVERTISING SALES MANAGER: Daniel Gardner, dgardner@datateam.co.uk PRODUCTION:


Tania King, tking@datateam.co.uk 56 Focus on UV Printing


Helping bring printing options right across the spectrum


Printwear & Promotion is published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone ME16 8LY


Tel: 01622 687031 | Fax: 01622 757646


Circulation: email datateam@c-cms.com or call 01580 883844.


Printwear & Promotion is available on subscription, priced £103 (UK) and £137 (overseas). ISSN 0967-2486


The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication. Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.


60 Special Report


Acting editor, Benjamin Austin, speaks with Kieran Hickey, owner of Basic Thinking about its decision to purchase two Kornit Apollos


63 Focus on Corporatewear The clothes that are ready for the world and work


70 Focus on Golfwear Driving your game like a master


www.printwearandpromotion.co.uk April 2026 |3 | 78 P&P Online The latest happenings online


75 The Screen Print Colum With Dave Roper, owner of Screen Print World


FEATURES: 24 P&P LIVE! Review


In case you missed it, we put together a detailed spread on all that happened at this year’s event


50 Focus on Baby & Kidswear Products from those looking to make kids comfortable too


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