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P&P LIVE! 2026 Review


For one day only Having only been there for the day, general manager Robert Simpson of DuPont Artistri Digital Printing Solutions was invited to visit exhibitor and business partner Resolute. He spoke about the “great attention” to his business partner’s


stand as his company’s Jettable Adhesive was being integrated with the printer manufacturer’s DTF solutions. He said: “Every conversation I have had has been about our adhesives. DuPont is well known in the market for high-quality and performance digital inks, not only for apparel but for textiles, packaging and others. “What we’re bringing for DTF specifi cally is a new application


system specifi c for transfer printing in textiles to be able to replace the powder with an adhesive that jets to the print head. “Many conversations we had were about where Jettable


Adhesive can go beyond textile use, and we are excited to work with partners to fi nd market solutions to problems it is looking for, and hopefully we can formulate a plan. “It was my fi rst time at the show, but it was very exciting.


There were lots of brands I was expecting to see, but also some I wasn’t and am excited to speak with. “I grew up in the print industry but have fallen in love with the apparel decoration market; it is by far my favourite in which we serve.”


We had some good seminars at the show that were well attended, and some good questions from those who attended.


People have been open about problems, and it just makes it easier for us to say ok how can we help you.


That’s what we wanted everyone who came with a problem to leave without it.


People are enthusiastic about the show, and everyone attending had a very interesting story to tell, and people want to invest in people with a story


– Andy Rogers, senior marketing manager at Stahls’ UK


A fantastic show Software company Zigafl ow had a fantastic show and said it was great to be part of it again. The energy across all three days was brilliant, and the company came away with some really exciting conversations. Across three days at the NEC, staff spoke with dozens of distributors, all grappling with the same challenges: quotes taking too long, margins hard to track, and suppliers spread across too many spreadsheets. Zigafl ow gave live demos throughout and left Birmingham with a full pipeline and a real sense that the company has found its home in this industry. It is always a highlight of the calendar.


Tim Randall, CEO of Zigafl ow – “We’ve known for a while that Zigafl ow is built for businesses like these – but P&P LIVE! confi rmed it once again. “The conversations we had over three days were some of the most energising we’ve ever had at a trade show. Promotional merchandise distributors have genuinely complex operations, and we’re proud to be the platform that fi nally makes that complexity manageable.”


Zigaflow


Supacolour


A ‘Supa’ exhibition The Supacolour team had a fantastic time at Printwear & Promotion LIVE! 2026. Aidan from customer services said: “My highlight was putting names to faces with customers we’d only known through emails and phone calls.” The showcase products brought on conversations about decorator challenges: Technical garments requiring specialist transfers like Softshell Blocker and tackling more aggressive dye migration on performance fabrics with our blocker technology. Production lead, Jamie, said: “Talking to people in the same industry was great fun! Meeting people with the same passion in the print industry was brilliant.” From the live pressing demos, Supacolour was thrilled to meet


new potential partners exploring how hybrid transfers can boost productivity and workfl ow effi ciency. Sales and marketing manager, Harriet, said: “A ‘Supa’ thank


you to everyone who visited our stand – your questions, feedback, and enthusiasm have given us a brilliant start to the year.”


| 32 | April 2026


www.printwearandpromotion.co.uk


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