P&P LIVE! 2026 Review


There is always a buzz at the show, and you could really feel the energy across the halls


– Tony Gardner, event director


Martin Lowe, marketing manager at Resolute, said the team had been pleased with the event. He said: “Both stands have been incredibly busy the entire time. So, we’ve been really fortunate in how it has been going so far.”


Rob Goleniowski, regional manager for Roland DG Europe, said it had been a “vibrant” event as he noted a particular interest in DTF, while customers were asking more questions to find the right fit for them.


He added: “We’re finding that the customers are a bit more educated now, that there is no kind of one perfect solution.


“While DTF has advantages, there are other technologies,


eco-solvent, UV, for example, that have also got their own relative strengths.


“We’re seeing that customers are more understanding about choosing the right technology for the right application.”


Helping businesses to branch out Over in the adjoining hall, visitors could discover all the equipment, products, services and advice they could need should they wish to diversify into the sign making world. This diversifi cation of interest was also noted by the IPIA’s general manager Brendan Perring, who told us the event had highlighted increasingly blurred boundaries between areas of the industry.


He said: “It’s interesting to see every year how the different boundaries between our sectors are breaking down.” After a successful show, Printwear & Promotion LIVE! will be back at the NEC next year, provisional dates for 2027 are February 21 to 23.


www.printwearandpromotion.co.uk April 2026 |25 |


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