Company Update
www.parkworld-online.com LEGO Discovery Center Brussels
City, China. This innovative interactive tournament is based on a totally new formula where multiple teams compete against each other up to a final winner, featuring an ultra-dynamic multi axis rotation. Guests will enjoy the excitement of interactive shooting, competitive gaming, and the sensation of a rotating platform, making this thrill ride a must experience for all ages! Developed in collaboration with Boren, The Action League Popcorn
Revenge is a turnkey compact solution specifically designed for FECs and malls. Featuring our beloved Popcorn Revenge, this affordable solution stands as a versatile and catchy addition for any mall or FEC worldwide! Second, SpongeBob’s Crazy Carnival Ride is the world’s first interactive
Embracing Technological Advancements: We continuously adapt to the evolving landscape of technology, ensuring that we utilise the latest developments to improve our offerings. Cross-Industry Vision: Leveraging our extensive expertise and insights from adjacent markets, such as live shows and the gaming industry, we shape our vision of the future. This multi-faceted approach helps us keep innovating and leading the way in our field. While we have exciting projects in the pipeline, we’re keeping our secrets close for now, but stay tuned for some thrilling innovations!
A commitment to innovation In the ever-evolving landscape of interactive entertainment and technology, Alterface remains committed to innovation. We continually explore new technologies and approaches to enhance our projects and provide the best experiences for our clients and their audiences. Here are some recent developments and technologies we’ve adopted to assist in our projects. Thanks to advancements in 3D real-time engines, we’ve developed a
powerful tool that enables us to effectively simulate our rides. This tool allows us to anticipate and address various aspects of a ride, resulting in a faster design and installation process, ultimately ensuring a high-quality and immersive ride experience for our clients and their audiences. In addition, we’ve leveraged our knowledge of networking, web
technology, and big data from previous experiences to create Wander, a groundbreaking software-based solution for the design and activation of adventures in themed venues. With Wander, thousands of visitors can engage in interactive experiences simultaneously and the content dynamically adjusts to their actions over multiple days. Visitors now have the freedom to interact anywhere in the venue, engaging
with live actors, solving physical puzzles, impacting other visitors’ adventures, and using our interactive technology to interact with virtual worlds. Wander enriches these experiences, providing visitors with personalised and ever-evolving stories, delivering an unparalleled level of immersion and interactivity.
Delivering solutions Working on Harrington Flint’s Island Adventures, Fantasy Island, UK was indeed a unique challenge. This refurbished project involved integrating various components from different rides, including media, lighting, vehicles, and physical targets. As the supplier of the show control system and interactive technology, we had the task of seamlessly connecting and managing all these elements to ensure a smooth and immersive experience for guests. This project exemplifies our ability to adapt and deliver innovative solutions even in complex scenarios.
Looking to the future As we look to the future, Alterface is excited to unveil three upcoming projects that showcase our commitment to innovation and custom solutions in the world of interactive entertainment. First up, the world’s first Action League Popcorn Revenge is set to make its debut in May 2024 at Suzhou Paradise Forest World, Huqiu District, Suzhou
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SpongeBob SquarePants dark ride, designed by the creative minds at Sally Dark Rides and featuring Alterface’s cutting-edge interactive technology. This innovative attraction, located at Circus Circus Las Vegas, is set to transport guests on a whimsical journey through vibrant seafloor scenes. Here, you’ll encounter vibrant sets, special effects, animatronics, and vivid integrated projections. Get ready for a hilarious and immersive adventure! Third, Moviemax is a breakthrough compact interactive attraction set
to revolutionise entertainment on the go. Conceived by Léo Verstiggel, Moviemax showcases Alterface’s ability to craft tailored solutions for varied client demands. The attraction’s ingenious design, unveiled from a simple container,
transforms into a beautiful compact setting reminiscent of a vintage Hollywood movie theatre, complete with an abundance of classic light bulbs and iconic marquee signages. The setting features ticketing, a photo booth, a queue line, and seating for twelve. This cost-effective attraction, uniquely adapted for fairs and itinerant
events, boasts an easy setup requiring just 2 to 3 hours and minimal operator involvement, translating to lower operational costs. As for its initial debut, Moviemax will make its first appearance at the
Quinconces Fair in Bordeaux in March, followed by the Attractive Fair in Nancy in April. It will then delight visitors at the Saint-Tropez amusement park (AZUR PARK) throughout the entire summer season, and finally return to Bordeaux in October.
Sharing knowledge Alterface is excited to participate in several upcoming events, where we will share our insights and expertise in the world of immersive entertainment and technology. These events all provide a valuable platform for us to contribute to the constantly changing landscape of interactive experiences. First, as part of the IAAPA Education Program during IAAPA Expo in Orlando, our CEO, Stephane Battaille, will be a panellist in a captivating session on ‘Emerging Technologies: What’s Next in Immersive Experiences.’ This session promises to inspire and shape the future of location-based education and entertainment. Another panel featuring our product manager, Etienne Sainton, will delve into ‘Interactive Guest Experiences,’ providing insights into the ever-evolving technology that engages guests. Treasure Hunt: The Ride
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