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Transforming entertainment destinations worldwide In the realm of cutting-edge entertainment technology, HOLOGATE stands as a transformative force, dedicated to elevating the success of entertainment venues across the globe. With a client-focused approach, HOLOGATE has emerged as the go-to solution for a diverse range of locations, including FECs, cinemas, malls, and even luxurious cruise ships. These venues all have one thing in common: the desire to immerse their customers in unparalleled entertainment experiences. A striking illustration of the positive impact
of HOLOGATE can be observed at various entertainment venues such as Andretti’s Indoor Karting & Games in the USA, Bavaria Film Park in Munich, Germany, and Gravity London. These venues provide only a small selection of the locations that have wholeheartedly integrated HOLOGATE products, yielding remarkable results. This year in total, HOLOGATE venues combined have witnessed almost four million visitors indulging in HOLOGATE experiences, resulting in substantial revenue gains. This extraordinary success story underscores the outstanding outcomes that can be attained through partnerships with HOLOGATE. Valeria Torchiaro-Steinmeier and Stefan Bryxi,
co- anaging directors at Bavaria Film Park, share their optimism about the collaboration: “Most of our visitors are completely new to VR, but their natural curiosity drives them to explore. Our partnership with HOLOGATE introduces our guests to an exciting dimension of entertainment that is both immersive and exhilarating. We are thrilled to provide such an exceptional and unforgettable adventure to our visitors.” As HOLOGATE continues to redefine
the landscape of interactive entertainment technology, it remains committed to partnering with venues worldwide to deliver immersive and unforgettable experiences, ensuring that client success remains at the forefront of their mission.
A futuristic hole in one The HOLOGATE team lives and breathes virtual reality, but they yearned to launch something that would infuse the future into a classic beloved tradition. Their creative journey led to the birth of HOLOGATE HYPER GOLF – a groundbreaking and unprecedented fusion of miniature golf with a dash of next-level gamified social experience. Picture this: a geometric layout, adorned
with playful bumpers and deviously challenging obstacles - but that’s not all. This enchanting course comes alive with activated animations and dynamic physical props, accompanied by electrifying sound and lighting effects. With their own characters, backstories and funky names (think Space Frenzy, Galactic Pinball and Monster Mash), each hole presents a different challenge to club-wielding players. Here, mini golf transcends its traditional boundaries and evolves into a multisensory adventure. But the true enchantment of HYPER GOLF
resides within the very heart of the game – the golf balls themselves. These little spheres are packed with special technology that allows them to communicate with both the players and the course. As players take their shot, these marvels with LED lights emit reactive signals, guiding them through the game, showing whose turn it is, and where the action is. Moreover, HYPER GOLF keeps an eye on the score for everyone, ensuring that no epic moment goes unnoticed. It does this by automatically updating scores on real-time scoreboards, culminating in the prestigious Hall of Fame. The nine individually-themed and uniquely
challenging holes can be installed to fit any venue layout. So whether you’re a seasoned golf enthusiast or just looking for a memorable experience, HYPER GOLF promises an adventure that’s nothing short of extraordinary.
In conversation with
HOLOGATE’s CEO We sat down with Leif Petersen to glean his perspectives on the future of immersive entertainment.
Park World: You recognised the potential of VR back in 2013 and have been an industry leader ever since. What would you say are the biggest areas of growth in VR currently? Leif Petersen: As we emerge from challenging times, we predict that experiences that support strong social engagement in small groups will become more popular than ever. We have also seen several HOLOGATE operators further ‘level up’ their social experience for their customers by implementing a party reservation model where guests can book access to the entire game library for a set period of time, order food and drink in advance and have a comfortable place to sit and socialise between games (similar to the bowling experience). Through the many testimonies from various HOLOGATE operators, we really see this added social experience directly increasing the system revenue per hour ratio, increasing team efficiency, increasing food and drink sales, and most importantly, increasing the social experience that leads to increased group happiness and ultimately more loyal and repeat business.
PW: Home-based VR has grown in popularity recently. So why would people still go to entertainment locations to experience VR? LP: HOLOGATE delivers a social, multiplayer experience which gets customers off their couches and repeatedly into venues. Here they can enjoy incredible experiences and create mind-blowing memories together with friends and family. Our incredible content library, high-end VR headsets, haptic vests and epic immersion through 4D effects like scent and wind transport guests to epic worlds they could only ever dream of. The quality of our attractions is unparalleled and absolutely crushes in-home entertainment!
PW: Finally, it sounds like VR is the future! So what does the future hold for HOLOGATE? LP: This year we secured €8.3 million in external investment, a huge milestone for our company. The investment will propel us towards ambitious goals in this era of spatial computing, play a vital role in our plans for strategic hiring, explore new markets, innovate with new products and ultimately supercharge our growth, both in our entertainment and enterprise divisions. Securing this financing is a testament to the strength of our team and our unwavering passion for immersive, social experiences!
NOVEMBER/DECEMBER 2023
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