Action League Popcorn Revenge
Al ernative worlds Alternative worlds
Belgium-based interactive dark rides and media-based attractions specialist, Alterface, is going from strength to strength. Park World gets the latest from the company’s marketing communication manager, Giulia Florian.
T
hroughout this year, Alterface has been at the forefront of delivering cutting-edge interactive technology for some remarkable projects. Notably, we provided interactive technology for the Treasure Hunt
Dark Ride at Cannery Row, Monterey, California. This project celebrates a longstanding partnership with Sally Dark Rides, a testament to the trust and synergy we’ve cultivated over the years. Additionally, Alterface has contributed to the 28th LEGO Dark Ride
at LEGO Discovery Center Brussels, further cementing a long-lasting collaboration with Merlin Entertainment.
Working with IP Alterface is also thrilled to see our beloved IP, Popcorn Revenge, making its mark around the world. Following its successful integration in several rides in Europe, we recently installed an Interactive Theatre at Hamanako Palpal, Japan, featuring our cherished IP. Moreover, Alterface has successfully installed an Interactive Theatre featuring the well-known Hasbro IP My Little Pony at My Little Pony Happy World in Shanghai.
Additionally, the world’s first SpongeBob SquarePants Interactive Dark Ride,
designed by Sally Dark Rides and featuring Alterface’s cutting-edge interactive technology, is set to captivate visitors with the exhilarating charm of this beloved IP at Las Vegas’s Circus Circus.
A turnkey service We pride ourselves on offering a turkey service to our clients. We ensure that we remain at the top of our game throughout each step of the process through a combination of key strategies. These include: Great partnership: One key of our success is the result of strong
collaborations with industry leaders. We work alongside great partners, ensuring that we can deliver comprehensive solutions that cater to our clients’ unique needs. Solid and Unifying Technology: At Alterface, our mission is clear: to provide
reliable, easy-to-implement, and future-proof solutions. We achieve this by utilising the powerful Salto interactive show control system as a unified platform. With Salto, you can effortlessly manage all ride elements, including video, audio, lights, vehicle motions, animatronics, and special effects. Adaptable Processes and Tailor-Made Solutions: We recognise that every
client is unique, and their needs vary. To cater to this diversity, our processes and technology are designed to be highly adaptable. Thanks to our compact and easy-to-install technology, we are able to craft tailor-made solutions that seamlessly align with each client’s distinct aspirations. Beyond technology, our expertise in gameplay and storytelling is an integral part of our turnkey projects, delivering a truly personalised and exceptional experience.
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Research and development At Alterface, we’re all about research and development (R&D), especially when it comes to interactive technology. Our R&D approach has three key aspects: Client-Centric Innovation: We actively respond to our clients’ needs, embracing their challenges and demands, which often drive us to innovate and enhance our features and functionality.
NOVEMBER/DECEMBER 2023
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