PW-MAR20-05-Frontgate.qxp_Frontgate 30/03/2020 17:17 Page 5
attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
www.parkworld-online.com Frontgate Park News
www.parkworld-online.com Kernels Big Question
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their region and take advantage of free IAAPA resources, including Covid-19 webinars, a Crisis Communications Plan Template, the IAAPA Security Advisory Program, Covid-19 Educational Series and more.
colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. • Use honesty to create impactful social content – Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.
theme park in the Middle East, we are eagerly anticipating the imminent launch of two record-breaking coasters: the world’s fastest single- car spinning coaster, Now You See Me: High Roller, based on the popular heist thriller franchise, as well as John Wick: Open Contract, the world’s first-ever theme park rollercoaster inspired by the John Wick universe. These two, world-first coasters in the park’s Lionsgate Zone will put MOTIONGATE Dubai in the record books for the maximum number of rollercoasters in a single theme park in the Middle East.
Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created
• Find aspects of your business to make virtual –We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.
• Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.
Mirabilandia Parks, Italy The season started late due to Covid restrictions, but it gave us great satisfaction. The initiative of free quick swabs directly at
90km/h. The channel also has walk-throughs of the recently opened attraction, Fabula as well as three different journeys through the magical Symbolica: Palace of Fantasy. Alongside this, users can get Efteling tips from Efteling
employees, behind-the-scenes access and sneak peaks of the new double family roller coaster,Max &Moritz.
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Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at
TEA Digital launches The Themed Entertainment Association (TEA) has launched TEA Digital to use the organisation’s dedicated, global
platforms and online channels to support its membership with education, professional development, discussion and networking. The program will support online discussion threads, webinars, watch parties, virtual mixers and more – including an online job fair.
the park - the only one of its kind in Italy - proved to be a winner and gave us the opportunity to welcome many people. This year, the public particularly appreciated the programming of the shows: from the musical “Il Mago di Oz “ at the theatre to the stunt show “Hot Wheels City: the new challenge”, without forgetting the shows for the youngest of our mascots Mike & Otto and the meet greet appointment “Il garage di Fanny “. Great enthusiasm also for a now unmissable event: Halloween! At Mirabilandia it was on stage every weekend in October, in addition to the special openings. Our Guinness World Record-breaking attractions, iSpeed, Katun and Divertical, were always assaulted! The summer season at the Mirabeach water park also offered great fun.
Pia Adlivankin, CEO, Linnanmäki Amusement Park: During this exceptional time we want to keep our guests close and still offer them fun and joy with amusement park -like
experiences through our multiple channels. For children who are being homeschooled right now, we offer joy in the form of free-of-charge learning materials on our website related to Linnanmäki Amusement Park and also current topics such as learning media skills. Across our popular social media channels we offer
amusing content such as many quizzes, fun things to do, challenges and funny contests to keep the younger-ones entertained. Also, Linnanmäki has enchanting material throughout its 70-year-old history, so we have brought photographs from our archives to our social media channels for people to marvel and to refresh their good amusement park memories. In addition, this spring we will launch our very own
amusement park boardgame, featuring a range of fun tasks that will challenge their intellect. This game will enable our guests to enjoy Linnanmäki Amusement Park while at home.
Smurfs theme park re-opens in China After a long period of closure, Smurfs theme park ‘Dream City’ in China has opened its doors again for the public. One of the main attractions is Lagotronics Project’s recently installed GameChanger dark ride, ‘Swamp Adventure’, which is completely themed in Smurfs style.
Back again with bigger and better celebrations, Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi are inviting families and friends back to enjoy the most wonderful time of the year. Promising festive cheer, guests can enjoy immersive performances, roaming entertainment, award-winning attractions and much more this festive season from 5 November to 8 January 2022.
Suzanne Smagala-Potts, public relationsmanager, Ripley Entertainment:With so many families staying at home and looking for ways to keep their children
entertained, we have created a way for our guests to engage with Ripley’s virtually. Ripley’s Aquariums at Home and Outside the
Odditorium can be used as hubs for a schedule of live Facebook events, downloadable educational materials, arts-and-crafts, and more. Be sure to follow us to tune in for events like Story Time
Live!, Champs & Chumps with Dustyn, and even live readings ofMoby Dick… on toilet paper! These sites will be continuously updated with additional
lesson plans and activities throughout the week. Following advice from health officials to practice social
distancing, our Ripley’s Believe It or Not! attractions and Ripley’s Aquariums are temporarily closed, but we are thankful for the opportunity to deliver free, family-friendly entertainment and educational Ripley’s programs directly to your homes.
HOLOGATE passes 10,000,000 player milestone HOLOGATE, a global market leader in immersive location-based entertainment has just passed the 10 million players milestone across its network of virtual reality systems in 36 countries worldwide. Leif Petersen, CEO, and Founder of HOLOGATE comments said: “In the summer of 2021, we saw peak numbers at 450,000 players per month. This number represents our all-time
Kernels
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their region and take advantage of free IAAPA resources, including Covid-19 webinars, a Crisis Communications Plan Template, the IAAPA Security Advisory Program, Covid-19 Educational Series and more.
highest recorded number of player activity across the hundreds of our partner venues across 36 countries.”
JRA VP Shawn McCoy to present “Emerging Trends in Immersive Design” at IAAPA Expo JRA vice
president Shawn McCoy will offer his thoughts on “Emerging Trends in Immersive Design” at the 2021 IAAPA Expo. The session, co-presented
with Cynthia Sharpe, principal, Cultural Attractions & Research at Thinkwell Group, takes place on Monday, 15 November 2021.
MARCH 2020 6 NOVEMBER/DECEMBER 2021 5
TessaMaessen, Communications Manager, Toverland:We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
In association with Kernels
in associationwith How do you keep guests engaged, while gates are shut?
Ferrari World Abu Dhabi and Warner Bros. World Abu Dhabi gear up to celebrate the most wonderful time of the year
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