Industry Event
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World’s largest gathering of water leisure professionals and development experts a success
WWA Show attendees came back together with great enthusiasm to share lessons learned and to reinvigorate for 2022
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n a return to its in-person roots, this year’s WWA Show was humming with energy and good vibes as people were more than ready to be together again to learn from many of the industry’s best leaders and to explore a bustling marketplace filled with key industry designers, suppliers and innovators. The 41st Annual Symposium & Trade Show, held October 19-22, 2021 in San Antonio, Texas, U.S.A., welcomed close to 1,400 owners, operators, developers and suppliers who were excited to spend quality time together learning and checking out new products and services. Within this number were more than 325 first-time show attendees, many of whom were coming off their first or second season working in a waterpark environment. “There’s nothing like the energy that is generated when our group meets up at our annual show, but it was even more powerful to see everyone face to face again—in workshops and sessions, on the show floor and at the Annual Reunion Party,’” said Rick Root, WWA president. “We saw a strong turnout from both park and supplier attendees who were looking to reconnect with each other in meaningful ways throughout the whole show experience.”
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“This year’s show exceeded our expectations! It was a beautiful coming together of our waterpark friends and partners who showed their purposeful intentions of getting right back into new waterpark projects and making things happen. The WWA Show in San Antonio was a super reminder of how great this waterpark industry is and how important we are to each other in this WWA community,” said Rick Hunter, ProSlide Technology. Highlights from the educational programme included: “Decluttering COVID – Choosing What Marketing & Revenue Strategies To Keep,” “Employee Injury Reduction Panel,” “Boot Scoot ‘N Boogie – Operational Safety Step By Step,” “Recruitment Marketing: The Ups And Downs Of The Comeback Season,” “Addressing Employee Wellness And Navigating Maladaptive Guest Behaviors,” “Expanding The Guest Experience To Maximize Sales & Guest Relations,” “Blended/Virtual Learning In Today’s World,” “The New-Norm Employee Experience: 5 Essentials For Creating A Happy And Effective Team” and “Operational Safety – Shifting Views To Empower.” Other timely topics covered at this year’s show include: restarting your group sales plan, building
NOVEMBER/DECEMBER 2021
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