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formats - another huge milestone for the company. “PlayNeo was just the beginning of a new gaming universe with new solutions to be introduced in 2022,” says Markus. Markus is rightfully very proud of what the company has achieved since its formation at the end of 2011. A defining moment he says, was “being able to realise my dreams of creating new formats of out of home entertainment and finding a global clientele to use them!” He also cites Cinesplash 5D at Yas Waterworld Abu Dhabi being voted ‘Best Waterpark Experience' by the Park World Excellence Awards as one of his proudest achievements.
As our conversation ends, Markus reflects on the state of the market and what Attraktion! has brought, and will continue to bring to it: “The market for media-based attraction formats moves slowly. It took 10 years from Soarin' to other Flying Theatre installations. The number of different attraction formats which use media are still easy to overview. Laser video projection allowed to improve projection quality, and LEDs allow us to use media outdoor and with daylight. Here we hope to see a new variety of formats evolving in the coming years.”
Commenting specifically on PlayNeo, Markus
says: “We always wanted to create interaction devices, but the market to use gun systems had been covered well by some companies before. Therefore, it was time to reinvent the wheel with new capabilities which makes it easier for clients to use interaction devices without the need to use guns as interaction devices.”
The goal for Attraktion! in 2022 and beyond is, says Markus simply, to “grow steadily by delivering successful products for our clients, without the pressure to do projects which we don’t like to do.” Watch this space!
The goal for Attraktion! in 2022 and beyond
is, says Markus simply, to “grow steadily by delivering successful products for our clients, without the pressure to do projects which we don‘t like to do. We also want to develop our passionate and interdisciplinary team constantly with fresh talent from all disciplines.”
Playoke Installation
Cinesplash Guangzhou Sunac
Dome Ride Theater Overview NOVEMBER/DECEMBER 2021
Dino Camp 29
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