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tel Transylvania attraction opens Dream Island Park, Moscow
Record breaking number of visitors flock to Djurs Sommerland for 2021 season
D
ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
jurs Sommerland has announced its highest visitor number to date with 820,113 guests visiting the park this season. A staggering 103,629 visitors were recorded in just nine days as families flocked to the park for Magical Halloween during the autumn holidays. CEO Henrik B. Nielsen said: “We are extremely proud and humbled that so many guests have visited Djurs Sommerland in 2021. With the prospect of continued corona restrictions and demands for corona passes, our hope up to the start of the season was that we could reach around 700,000 guests. That we then break the visitor record with 820,113 guests, it is a dream come true.” Commenting on the 103,629 guests that came during the autumn holidays, Nielsen said: “That is more guests than in the biggest weeks of the high season.” There is a lot to look forward to when Djurs Sommerland opens for a new season on 30 April 2022 too. The Park is investing over DKK 100 million in a new, large theme country, Dinosaurland with 25 full-size dinosaurs and three new rides. Nielsen explained: “We have been working on this project for several years, and we are very much looking forward to our guests experiencing the new Dinosaurland in 2022. In addition to lifelike dinosaurs and a unique thematisation, there will also be some real good family rides – both a family slide, a jeep safari and a huge dinosaur playground. With the interest we are experiencing in the new Dinosaurland already
now, it will be great to open the park to guests again. I am sure that we are facing a new exciting season.”
Construction of the new Dinosaurland has been underway for more than a year, and work will continue until the season opens at the end of April 2022.
Rex Jackson named Regional Managing Director for North America LEGOLAND Resorts
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
With this year’s opening of LEGOLAND New York Resort and announcement of future resort enhancements across the California and Florida properties, Merlin Entertainments has solidified its commitment to the U.S. market. With these expansions, Merlin, is well positioned to continue its growth across North America and has appointed Rex Jackson as the North America regional managing director for LEGOLAND Resorts to lead the charge. With LEGOLAND Resorts located in Florida, New
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
York and California, the LEGOLAND brand has expanded to support a vacation destination message for travellers throughout the country. This newly formed role is designed to further establish the resorts as a top theme park brand in US households for their
next family vacation. Just this year, the company has already demonstrated a willingness to invest in the U.S. by opening its largest LEGOLAND Park, LEGOLAND New York, and its sister parks in Florida and California both celebrated new attraction openings. Merlin also announced that the world’s first Peppa Pig Theme Park will open in early 2022, just steps away from LEGOLAND Florida Resort. Jackson, an award-winning executive who helped lead LEGOLAND Florida Resort from a single theme park into a multi-day vacation destination, will support the ongoing expansion of the Merlin Parks in North America, which include the three LEGOLAND Parks as well as the second-gate attractions and hotels in those resort locations. With Jackson leading the strategic development of the national brands in the North America region, Stephanie Johnson and Kurt Stocks will maintain their divisional director roles LEGOLAND New York Resort and LEGOLAND California Resort, respectively. Jackson joined LEGOLAND Florida
10 Tornado Springs opens
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
Resort in 2014 as vice president of marketing and sales and ascended to his Resort President and General Manager role in August 2017. In addition to supporting the vision for all North American LEGOLAND Parks, Jackson will maintain responsibility for the day-to-day operation and strategic direction of the family-favorite Florida destination, which is celebrating its 10th birthday this October.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
A Missouri native, Jackson earned his MBA from the University of Illinois at Urbana-Champaign. He began his career as brand manager with Procter & Gamble and then spent several years with Orlando- based Darden Restaurants as brand manager and marketing director of Olive Garden and LongHorn Steakhouse restaurant brands. During his previous career in marketing, Jackson’s work received numerous awards and accolades, including several Cannes Lions from the International Festival of Creativity in Cannes, France.
NOVEMBER/DECEMBER 2021
During the largest period of growth and expansion in its history, LEGOLAND Florida Resort rebranded itself as “built for kids to take the lead” under Jackson’s direction, capitalising on its unique position as a destination focused on the imagination and creativity of children in a region filled with some of the world’s most popular theme parks. Under Jackson’s leadership, the Florida Resort’s grew to include three onsite hotels in addition to its Theme Park and Water Park.
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