Market Report
www.parkworld-online.com
Resilience and Recovery Y
TEA and AECOM's definitive global attraction attendance report shows industry resilience in 2020 and the beginnings of recovery in 2021 says its editor, Judith Rubin.
ear 2020 was a difficult year for theme parks, water parks and museums, which are by their nature dedicated to bringing people together
for shared experiences. Around the world, due to the pandemic most of these venues were closed for significant periods in 2020, and steep attendance declines were the inevitable result. At the same time, operators and markets have shown remarkable resiliency and are already on the path to recovery in 2021, considered a “bounce-back year” in what is forecast to be a three-year recovery cycle. This is explored in the 2020 TEA/AECOM Theme
Judith Rubin Theme
parks, water parks and museums are landmarks of cultural tourism and engines of economic development
Index and Museum Index, the definitive resource of attendance information on the world’s most-visited theme parks, water parks and museums, now in its 15th annual edition. This annual, calendar-year study is produced by collaboration of the Themed Entertainment Association (TEA) and the Economics practice at AECOM. The new, 2020 edition was officially released Sept 22, 2021. This report and all prior editions back to 2006 are available to download in full, free of charge from the TEA website and AECOM website. "The TEA/AECOM Theme Index and Museum
Index truly sets the bar for how our global association serves the global leisure industry,” said TEA
NOVEMBER/DECEMBER 2021
International Board President Chuck Fawcett of Animax Designs. “Theme parks, water parks and museums are landmarks of cultural tourism and engines of economic development, and the TEA/ AECOM Theme Index provides critical benchmarking and context for key decision makers. TEA values its continuing partnership with AECOM and the ability to provide this valuable resource to our business community.” The 2020 TEA/AECOM Theme Index and Museum
Index studies the sector by region (The Americas, Asia-Pacific, EMEA), the global market as a whole and the top operators. The report charts and discusses the effects of the pandemic on the industry in 2020 and the subsequent signs of recovery and heightened innovation already begun. “The 2020 attendance numbers are largely due
to regulatory restrictions limiting parks’ operating days and capacities and not park popularity and management,” said John Robinett, Senior Vice President - Economics, AECOM. “We are already seeing a surge of pent-up demand. The speed with which guests returned to parks and museums once they reopened attests to the vital role these leisure outlets play in people’s lives.” Robinett said, “We can’t expect recovery to equal
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