PW-JAN20-46-47-Park-Update.qxp_Feature 31/01/2020 14:21 Page 47


Park Update www.parkworld-online.com


Asked how Miribilandia chooses which manufacturers and


suppliers to work, Riccardo says: “In our field there are only a few, valuable manufacturers, able to offer high level services and consultancy. When we select a partner, we focus on what we are presented with, in particular we take into consideration the uniqueness of the proposal and its creativity, qualities that are fundamental for Mirabilandia whenever it is time to choose a new project.” The 2019 events programme was a real catalyst for visitors,


“for the variety of the offer and for its distinctiveness,” says Riccardo adding: “These elements are the recurring qualities of our park programme, they belong to Mirabilandia’s usual best practice and represent one of strongest points of our offer. It’s a strategy we are following this year as wel.” Mirabiliandia’s food and beverage offer is also wide and


varied. One of the most popular restaurants of season 2019 was in the new Ducati World area. Called ‘Scrambler BBQ’, Riccardo describes it as “ a restaurant where you can enjoy excellent homemade burgers and some typical bbq’s cooked on the spot”. Mirabilandia is currently working on a project for


building a hotel inside the park, due to open 2024. “At the moment, however, we can offer our guests park and hotel accommodation packages according to our agreements with about 300 hotels on the Riviera of Emilia Romagna,” says he.


Competing for leisure time The majority of Mirabilandia’s visitors come from the regions of Emilia Romagna, Lazio, Tuscany, Campania and Lombardy. Roberto explains: “In Italy there are several amusement parks, located in different regions, so the offer in


this field is quite wide, however, the real competition involves the whole field of ‘leisure time’ that, in our country, offers many alternative choices to our target visitors. That Mirabilandia fits into overall offering of the region is


very important, says Roberto: the Mirabilandia believes in the synergy with its land. We are located in an area that bases its economy on tourism and where art, nature and entertainment are combined with a wide range of tourist services involving all targets: from young people to families. And it is thanks to the


park’s availability and synchnosisation with the tourist services and institutions of this land that Mirabilandia is permanently included in its tourist offer - feature that contributes to the excellent results that have markedour park life for many years.” Roberto continues: “Visitors are increasingly careful about


the experience they are being offered and that can be lived and shared with families and friends through social networks as well. They pay close attention to details and to the quality of the services they take advantage of. Afterwards this attention to details is often shared - through forums and reviews - with other potential guests. That's why we think that


now more than ever our investments must focus on customer care service and on our constant commitment to turn our guests’ visit into an unforgettable experience. “Mirabilandia has always been the park of records, with


attractions that are unique in the world, a park featuring innovations that leave everybody speechless and appreciated by our faithful visitors. But it is also the place where the whole family can enjoy carefree hours, living different experiences according to everybody’s age, tastes and personal preferences. The spirit of Mirabilandia is therefore to amaze and make our guests happy. And we work on this every day. We would like our visitors to take home the memory of a wonderful experience and the desire to come back, to live it again as soonas possible.”


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