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PW-JAN20-24-25-Attraction-Profile.qxp_Feature 04/02/2020 11:33 Page 24


News Highlight


Star Wars: Rise of the Resistance brings more thrills to Galaxy’s Edge


The groundbreaking new Disney attraction Star Wars: Rise of the Resistance has made its global debut at Disney’s Hollywood Studios at Walt Disney World Resort, Lake Buena Vista, Florida, and at Disneyland Park, Anaheim, California.


T


his highly anticipated experience adds to the immersive adventures available to guests inside Star Wars: Galaxy’s Edge, the 14-acre land that opened in both parks earlier this year.


Awards aplenty As the largest single-themed land expansion in Disney history, Star Wars: Galaxy’s Edge was built at a reported estimated cost of $1 billion. It is already proving popular by inviting guests to live their own Star Wars adventures in a galaxy far, far away. They join a climactic battle between the Resistance and the First Order in Star Wars: Rise of the Resistance and take control of the most famous ship in the galaxy aboard Millennium Falcon: Smugglers Run. While


exploring this expansive new land, they can also sample galactic food and drink, enter an intriguing collection of merchant shops, and encounter some of their favorite Star Wars characters. “Star Wars: Rise of the Resistance is the most


ambitious, immersive, advanced, action-packed attraction we’ve ever created. We threw out the rulebook when designing this attraction to deliver experiential storytelling on a massive, cinematic scale,” said Bob Chapek, chairman of Disney Parks, Experiences and Products. “Star Wars: Rise of the Resistance sets a new standard for what a theme park experience can be – just like Galaxy’s Edge, itself. None of this would be possible without the incredible teams at Walt Disney Imagineering, Disneyland and Walt Disney World, who brought not one, but two award-winning lands to life at the same time.” Star Wars: Galaxy’s Edge has been recognised


by several prestigious organisations for excellence in design and execution. Academy Award-winning composer John Williams was nominated for a Grammy by The Recording Academy in the Best Instrumental Composition category for “Star Wars: Galaxy’s Edge Symphonic Suite.” Star Wars: Galaxy’s Edge was also named


among TIME’s list of World’s Greatest Places 2019, recognising destinations that are breaking new ground and leading industry trends. The land


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Disney Parks Mobile App deepens guest engagement


with the land Star Wars: Galaxy’s Edge is the first land within a Disney park designed to integrate with the Play Disney Parks mobile app. The app debuted last year and offers interactive adventures and experiences that bring surrounding environments to life at Disneyland Resort and Walt Disney World Resort. When guests choose to use the Play


Disney Parks app in Star Wars: Galaxy’s Edge, their mobile devices transform into their very own Star Wars: Datapad. Using the app provides new opportunities for guests to engage with the land, such as translating a galactic language or learning what’s hidden inside crates and containers. In addition, guests can use the Play Disney


Parks app to interact with elements in Star Wars: Galaxy’s Edge, including droids, blinking door panels and antenna arrays. Throughout the day, guests may participate in a multiplayer game in the land, “Outpost Control,” to support the Resistance or the First Order.


earned two Thea Awards from the Themed Entertainment Association. Star Wars: Galaxy’s Edge won Outstanding Achievement – New Park Land, and Millennium Falcon: Smugglers Run won Outstanding Achievement – Attraction. IAAPA honoured the land with three Brass Rings during its


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