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Product Update


The tale of the tiles A


t this year’s Asian Attractions Expo, WhiteWater and US surfacing company Life Floor formed an exclusive distribution agreement for the global


market that is set to change the face of water park safety. Not only does the patented flooring system stop slips and skinned knees, it also brings some extra sparkle underfoot The majority of injuries at water parks happen as a result of trips and falls – an enduring statistic known well to every park owner and operator. Life Floor tiles were created with this in mind. Designed to be used in wet areas with barefoot traffic, and as an alternative to concrete, the tiles combine award-winning safety with limitless design capabilities. In addition to their ‘soft fall’ functionality, Life Floor tiles


Life Floor was founded in 2011, and has since served Legoland, Cedar Fair, and Great Wolf Lodge, winning the World Waterpark Association's prestigious Kelly Ogle Memorial Safety Award in 2016 – the only surfacing company ever to do so. Life Floor has also worked with parks, fitness centres, and hotels and resorts. Life Floor’s tiles were the result of a business plan created during the course of a Minnesotan weekend snowstorm.


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have a closed-cell construction, deterring the growth of microbes. Additionally, the tiles are incredibly difficult to stain and more resistant to chlorine and UV exposure than other rubber composite products. “On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt,” Chris Biancofiore, product manager at WhiteWater, told Park World. “Simply put, they play differently – and the only tears will come from when they’re told it’s time to leave the park.”


Telling a story Whilst providing an important safety standard, the tiles can also be incorporated into the larger theme and narrative of a water park, turning an overlooked floor space into a cohesive part of the attractions. “Life Floor’s modular design allows operators to create a


fully-themed aquatic environment from the ground up,” says Gwen Ruehle, Life Floor vice president – marketing. Operators will be able to design colourful splash zones, integrate interactive elements like treasure maps and animal footprint


OCTOBER 2018


pathways, and include logos. “The possibilities are endless. Unlike paint that requires retouching, reapplication, and resealing, Life Floor's designs will last the lifespan of the tile.” WhiteWater and Life Floor’s distribution agreement aims to


ensure the safety of all the family by the waterside, and also to encourage uninhibited engagement with a water park’s facilitates. By removing the danger of nasty bumps and scrapes, kids (and adults, too) are able to be as curious as they like – running, jumping, and rolling through water features. Fewer injuries means guests stay longer and come back


more often, and both WhiteWater and Life Floor are committed to improving the overall experience. “Our companies are single minded about delivering fun safely with the highest quality products available,” Jonathan Keller, Life Floor’s CEO, commented. “I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”


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