Waterpark Profile

As well as white-knuckle adventures, visitors can relax in

the lazy river or hang out in the Pool Lounge, which has swim-up juice bar and cabanas. A comprehensive children’s zone provides entertainment for the kids, including SplashPad and AquaPlay with giant tipping bucket - equivalent to 44 bath tubs.

The park is served by a number of high-quality food and beverage outlets, including a diner, kiosks and pool-side café.

A challenging site Laguna Waterpark lies at the tip of the La Mer peninsular, so getting materials, heavy plant equipment and man power on- site meant crossing the outdoor dining and retail destination, which was already open to guests. “Careful coordination with the mall management was more important than ever,” says Duplooy.

One of unique challenges of the site, he tells Park World, is a strip around the outer edge where the revetment wall slopes down and inward. “This meant that any deep lying mechanical, electrical and plumbing (MEP) services or foundations could not be incorporated in these areas, so careful master planning and laying of MEP and civil works was necessary. This hurdle was turned into a benefit by locating all the sun beds around the outside, giving everyone a sea view!” Duplooy identifies floor temperature and bare feet as one

of the most important issues for this type of venue in the Middle East. “The park selected a ‘cooling’ effect floor (light color, aerated structure) with good anti-slip values. We are always looking for cost effective solutions in this area. Often investment in this area is not transparent to visitors or stakeholders, so improvements in ‘cooling’ parameters and price would help everyone.” Another important development, he believes, is that that

more and more people are researching and buying online. “Well-structured and simple to use websites and payment gateways (B2C, B2B, domestic, tourist) are becoming ever more important, so open platform solution with easy integration between multiple suppliers will continue to get more important.”

Meeting the needs of the market The visitor demographic for La Mer is currently 65% domestic. The majority are Emiratis followed by Arab expats, and 35% visitors from key countries including KSA, India and China.

OCTOBER 2018 29

“However, this is season dependent,” explains Duplooy, “we will see higher numbers of tourists at peak times of the year such as school and public holidays. We are working with vital tour operators in Russia and India to ensure we are capitalizing on these visiting markets.” Although there are several waterparks in the region,

Duplooy believes that there is a place for everyone. “We are offering something completely different than what is available. Laguna has really been designed with residents in mind, from the accessibility to the size, to the price-point, it is designed to be an easy half-day experience rather than a full-day excursion. As residents and parents ourselves, we have designed the park to reflect what we would want to see as mums and dads, with plenty of shade, quality food and a readmissions policy.” Plans for expansion over the next couple of years will aim to maximise the space around the park and enhance the customer experience. “Laguna translates to ‘come meet us’ in Arabic and this really sums up the ethos of the park,” says Duplooy. “We are friendly, welcoming and a great meeting place for families and friends. You can see from the staff and lifeguards that work at Laguna that we are one big family ourselves. Everyone genuinely enjoys working at the waterpark and watching our visitors have the most fun possible!”


translates to ‘come meet us’ in Arabic and this really sums up the ethos of the park. We are friendly, welcoming and a great meeting place for families and friends.

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77