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PW-JUL19-46-48-Adventure-Play.qxp_Feature 15/07/2019 17:20 Page 46


Special Feature www.parkworld-online.com


As theme parks embrace evolution with heightened leisure offerings and short-break appeal, Hannah Hart takes a look at how parks can turn the next page by incorporating adventure play


market with all sorts of activities beyond playground and parks, and it’s the venues that adopt these envelope- pushing experiences that are going to see the most uptake in visitor numbers. Adventure play has evolved into an experience-focused


A


branch of entertainment - group activities, challenges and narrative driven days out with the family. Commenting on this shift, Megane Delaire, communication project manager for Koezio, pegged this transformation in the company’s Adventure Parks says: “For Koezio it changed drastically since our first opening in 2006. Nowadays, even adventure play is influenced by escape rooms and VR, which have real and consistent storytell ing.” It’s children who are most likely to benefit from the


unstructured experience adventure play can offer - and this is where the market really shines. “Children are allowed to explore their inner-selves and make their own decisions as to what to engage with first or which route to take.” says Ropes Incorporated’s Alexa Kinnison. “It is this increasingly free nature that helps to teach kids new skills in relaxed environments where they are able to discover and figure things out on their own.”


46


dventure play” is a misleading title - oversimple and at the same time staggeringly vast. Manufacturers and suppliers are sowing the


Additionally, what was originally centered around


climbing walls and zip lines has expanded with the help of new technology and the popularity of extreme sports. Phil Wilson, executive vice president of Extreme Engineering, comments: “This market sector has given suppliers a wonderful opportunity to create new at tractions and enhance old ones. I can say with our engineering design firm we have introduced over 12 new adventure attractions this year alone.”


Mixing the paint An adventure play attraction can stand alone, but as the worlds of entertainment are drawn tectonically closer


JULY 2019


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