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PW-JUL19-32-36-Ticketing.qxp_Feature 15/07/2019 17:16 Page 32


Ticketing & Access Control www.parkworld-online.com


Picture courtesy of Gateway Ticketing


Tickets please!


With the help of several industry experts, we take a look at the latest developments in ticketing and access control technology


they used or enjoyed “but didn’t want to fiddle with multiple tickets and pricing structures.” The introduction of electronic point-of-sale hardware and card payments gave


“R


guests greater choice and operators more efficiency, but the real jump, says Mel, came with Disney’s RFID-enabled MagicBand. “That has so successfully removed the friction from visits and lifted revenues, it has been copied in other industries. We’ve gone from bundles of tickets to a simple swipe payment and authentication mechanism that gives access to rides, attractions and restaurants.” Kiran Karanki director of Semnox Solutions continues:


“Needless to say, with globalisation, technology is evolving at a much faster pace in every segment and one can see the same even happening in park operations. If you typically see a park operation 10 years back to how it is now, you would see a huge shift for the better. “Previously, ticketing used to be very much manual


with normal paper tickets or normal bands as identifying agents which would be manually validated at the park entrance. But now you see most of the parks using software-based ticketing, wherein tickets are loaded onto the tags (cards/bands) or using visitors’ finger prints as the tag, which is further validated at the park entrance via access gates. So, the whole ticketing and access control process is getting automated. “Also, from the current generation of park visitors’ perspective, booking tickets online is more convenient


Sacoa Manual Access Device


32 JULY 2019


ight from start in the 1950s in the paper-and-cash era, ticketing was critical to the theme park experience,” says Omnico CEO Mel Taylor, explaining that guests only wanted to pay for what


than that of onsite queue ticketing, thus serving the whole convenience purpose of a typical visitor in terms of ticketing and access to the park.” Sacoa meanwhile, specialises in offering customised applications to manage


and control all aspects of an entertainment facility. Speaking to Park World Sebastian Mochkovsky, CEO, Sacoa USA says: “The evolution of access controls


systems in the entertainment industry went through different stages. From long queues in which a physical entry ticket should be presented to be able to use an attraction, with all the inconveniences that this entailed, such as: longer times to access the attraction, manual control of the amount of people who enter, difficulty to carry a quick record of the capacity allowed and occupied, among others.


Simplifying control “With the passage of time and the advances in technology, the needs of the industry were expanded and modified, forcing the players to catch up with the current times. That is


why Sacoa, being both operator and developer, with its extensive experience and knowledge of this industry, continues to work day by day on the development of products and solutions on both software and hardware, to facilitate tasks,


improve operations, reduce costs and simplify control.” Matthew Hoenstine, principal of destinations at Gateway


Ticketing says that access control has become a more critical element than ever in helping to drive revenue growth and preventing it from leaking. “As attractions look for additional ways to grow the bottom line without large capital expenditures that a new ride or show require, monetising access in more granular ways is critical. For example, through having tighter control of the time a ticket is allowed into a park, savvy operators are able to


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