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Cover Story


Cinesplash at Yas Waterworld


Attraktion! is taking immersive experiences to a whole new level


“because w combine creative tec nologies and a fully equipped film and media studio to offer turn key attractions. We support and guide our clients to developlop second-to-none, unique destinations and are dedicated to consistently delivering the best quality products and services to each individual project. For this purpose, Attraktion! covers a group of companies which offer design development of leisure attractions as well as the execution of projects.”


services to eac traktion! co


de of projects. 26 2 6 lopment of leisure attractions as w ll as the e ecutio n


traktion! de elops consults and manages the creation of complete attractions such as brand-lands, amusement and theme parks, family entertainment centres and science centres, and also develops and builds its own experience proproducts. It is recognised as a pacesetter in the field of lleisure attractions for pushing the boundaries of existing practice and exploring new ways to connect with audiences.. “Attraktion! is very unique in the market,” says Markus, “because we combine creative technologies and a fully equipped f lm and media s udio to offer turn k attractions.W support and guide our clients to de second-to-none, unique des inations and are dedicated t o consistently delivering the best quality products and individual project. F r this purpose,


Atttraktion! develops, consults and manages the creation of complete attractions such as brand-lands, amusement and heme par s, family entertainment centres and science centres, and also de elops and builds its own experience roducts. It is recognised as a pacesetter in the field of eisure attractions for pushing the boundaries of existing practice and exploring new w ttr ktion! is v


uns a department in Los Angeles and Bangalore. Behind the brand Attraktion! is Markus Beyr, an Industry veteran who has been working in the leisure and entertainment sector for more than 25 years. ,


patented product, Playoke in 2012 to a major player in the market for media-based attractions. Based in Vienna, Linz and Marchtrenk, the film studio (besides Linz) also runs a department in Los Angeles and Bangalore. Behind the brand Attraktion! is Mar us Beyr, an Industr teran who has been w king in the leisure and entertainment sector for more than 25 years.


F unique in the mar et,


to connect with audiences say Mar us,


ormed at the end of 2011, Austrian company Attraktion! has grown from a small media and technology driven integrator with its first own


Dome Ride Theater


PW:What do yo


ou lovemos And it allo a group of companies whic offer design


about y ur job MB: That our indust y is fun


PW: What do you love most about your job? MB: That our industrry is fun..


And it allows to express yourself with new inventions which make people happy and e cited


with new in entions which mak people happy and excited when t


to express yourself when they can experience them. can e perience them.


ttraktion!’s specialtyty is to design s ate of the ar immersive attractions. The company creates inno ativ media-based attractions and is specialised in 4D/5D theaters, special format immersive theatres, (full) dome attractions, entertainment robots, interactive group games and exhibits. Moreover, it implements the film production for diverse media-based attractions, with its own in-house CGI creative team .


it


for diverse media-based a CGI creative team.


ttractions, with its own in-hous e implements the film production


JULY 20


Attraktion!’s specialty is to design state of the art immersive attractions. The company creates innovative media-based attractions and is specialised in 4D/5D eaters, special format immersive theatres, (full) dome attractions, enter ainment robots, interactive group games and exhibits. Moreo


JULY 2019

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