PW-JUL19-28-29-Lionsgate.qxp_Feature 15/07/2019 16:33 Page 29

Park Preview

PW: Have you experienced any challenges in construction, if so, how did you overcome them? SM: We have been so fortunate to be working with a range of specialist companies and elite partners such as Thinkwell Group to bring this project together. While there are always some minor adjustments and issues which arise when building a venue, we are beyond words with the results and attention to detail that has been given to each of our worlds.

PW: How will Lionsgate Entertainment fit into Lai Sun Hengqin Novotown project’s overall offering? SM: The Lai Sun Group aims to develop Novotown into a cultural and creative hub for South China’s Guangdong Province, Hong Kong and Macau that combines state-of-the-art technology with a mix of cultural and entertainment elements, making it one of the key entertainment developments in Hengqin. Spanning across 22,000 sqm of premium indoor space, Lionsgate Entertainment World is a big part of this and features six themed worlds, with over 30 interactive and immersive attractions and themed dining and retail offerings. Incorporating high-end entertainment technology and bringing together a group of top international partners, the project is large in scale and the investment volume is substantial.

PW: Is Lionsgate Entertainment World aimed more at the domestic or tourist market? SM: At the moment, our targeted market is Zhuhai and other cities in the Greater Bay Area. We also

JULY 2019

welcome tourists from Guangdong and other Provinces, and overseas tourists having multi-stop tours in Hong Kong, Macau and Zhuhai.

PW: Although the IP is a major factor, what else would you say makes the Lionsgate Entertainment offering so unique? SM: Lionsgate Entertainment World is going to revolutionise the immersive theme park experience. In addition to the state-of-the-art rides and attractions that were conceptualised by the Thinkwell Group, Lionsgate Entertainment World will offer a mesmerising and world-class retail and dining experience, which will give guests a theme park experience like no other.

PW: In your opinion, what are the current consumer trends in the theme park market in the Asia Pacific region? What sorts of innovations are visitors looking for? SM: Hengqin has a huge customer base of young people, who are eagerly seeking personalised next-generation entertainment. These consumers love well-made international movies, personalised experiences and cutting-edge entertainment technologies while also being keen on exploring new things – exactly what we offer at Lionsgate Entertainment World. They are also looking for theme park experiences which extend beyond just simple rides but offer a holistic experience from entertainment, to retail to food and beverage options and this has been a key focus on the development of the venue.

PW: Do you have any plans for future expansion, either of this site, or by rolling out the format into other regions? SM: At Village Roadshow Theme Parks, we are always looking for opportunities around the world where we can utilise our experience and expertise in creating world-class theme park attractions.

PW: What would you say is the Lionsgate Entertainment’s company ethos? What do you want your visitors to come away thinking about their experience? SM: Lionsgate is an award-winning Hollywood film production and entertainment company that produces popular and quality movies and shows. At Lionsgate Entertainment World, we have created a world-class venue where these captivating stories are brought to life. Our guests are transported into these franchises and out of their normal everyday lives through the venue being fully-immersive.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69