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PW-JUL19-42-43-Industry influencer.qxp_Feature 15/07/2019 17:18 Page 42


Industry Influencer www.parkworld-online.com


A new challenge awaits


Ahead of his departure from Liseberg this summer, Andreas Anderson tells Park World editor, Becci Knowles why returning to his home in Copenhagen and the park where he began is a ‘once in a lifetime opportunity’


later added a bachelor’s degree in financial management. I had on a nice job at the Danish Ministry of Finance, but in parallel I had this really weird hobby, which was to travel around the world and visit amusement parks. So, in 99 when a job as a company lawyer became vacant at the park, I went for it and got it. I guess I lost my hobby in that role, but it led me to where I am today.” Thankfully he didn’t stay a lawyer for long (“about two months,” he says) and quickly transitioned into other, more operational roles, including that of COO in his last five years there. “When I started in the industry, I was really fascinated by


S


everything you experience as a guest; I was very fascinated by the parks, the rides, the entertainment and everything. Now I’m more fascinated by the people. I really like working in a service company and I really like working with people. So, although my focus has changed there is still a genuine love for what we do.” In his early years at the park, Tivoli was, says Andreas, a


company in the midst of a very fundamental transition. “I joined a few years after they had hired a new CEO; Tivoli was experiencing both a repositioning of the brand and also, quite a fundamental change of the product.” One the things that was introduced quite early on in the new


CEO’s tenure was Christmas at Tivoli, which was copied by parks all over the world. “That was one of the things that really changed the way that Tivoli operates in the sense that we went from a seasonal company to an all year-round company.”


42 JULY 2019


hortly before the millennium Andreas got a job at Tivoli, but not in the capacity you would expect. “My background is in law; I went to law school and


“ Describing it as a “company in movement” this transitional Tivoli


will never be finished


nature is, says Andreas, almost built into the DNA of the company, referring back to its founder, Georg Carstensen who was “a crazy person! Very visionary but also a bit of a risk taker.” When Tivoli opened its doors in 1843 it was late, it was over budget and it wasn’t quite finished. On being asked by a journalist - when will Tivoli be finished - Carstensen said: “Never, it will never be finished”. “I think that quote really impacted the industry as it’s


always renewing and changing, and I like that about it. I think





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