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Cover Story www ww www.parww.parkworld-online.comkworld-online.com


Cover Story


Sea Explorer at Cairns Aquarium


Big name clients


Big name clients


names in the industry o er the years from theme par as Futuroscope, Poitiers, France (Playoke and film licensing) to Waterparks like Yas Waterworld in Abu Dhabi (Cinesplash5D) and visitor attractions like the Donauturm Vienna sightseeing tower, where Attraktion! redesigned the attraction experience in 2018.


Markus and the team have worked with a number of big names in the industry over the years from theme parks such as Futuroscope, Poitiers, F ance (Play toW terpar


Mar us and the team hav like Ya YasW ter orld in Abu Dhabi


(Cinesplash5D) and visitor attractions lik Vienna sightseeing to


attraction e perience in 20 8. n China Attraktion! has a wide v


ed with a number of big and film licensing he Donautur


suc


terpark Cinesplash 5D attractions forWanda (Qingda Guangzhou and Wuxi).


Wa say : “


or ats, it is c allenging to find potential par ner become the first mover for a new exciting product. “Family Entertainment Centers have to deal mainly with restrictions in investment. Therefore, we have in ourin our portfolio a variety of attractions for lower investment.” As the conversation turns to ‘works in progress’, Markus says: “We are currently w


become t e f


por folio a v As the con


t mo


“Family Entertainment Center hav ctions in in


ment. Therefor e are cur


ety of attractions for lo ation tur s to ‘wor


, w hav r in


to deal mainly wit tment.


in progr ss Mar


Kaiisa in Shenzhen with a Cinesplash and a 4D5D theatre and producing se


or t eir Golden Bay pr oject at Da P ng Bay Shenzhen. Reflecting on some of the major changes in the industry and how as a company Attraktion! has responded to them, he says: “ irtual R ality has seen a lot of new companies swapping into t emed entertainment. We like group experiences, where y u can see other participants. We


sa in Shenzhen wit a Cinesplash and a 4D5D theatr and producing severall movies for the upcoming theme park ffor their Golden Bay project at Da Peng Bay, Shenzhen.” lecting on some of the major changes in t e industr and how as a company A traktion! has r sponded to t em, he says: “Virtual Realityty has seen a lot of new companies swapping into themed enter ainment.W lik group periences, where yo u can see other par icipants.W


ntly working on a ving on a varietyty of projects for movies for the upcoming theme par


ety of projects for JULY 2019 JULY 20


inno ative attractions,” he says “but typically don’t want to be a firstt mover. As we constantly develop new attraction fformats, it is challenging to find potential partners toto r for a new e citing product.


be a f


While each client is different, there are some common threads, says Markus, “Theme Parks like modern and innovative attractions,” he says, “but typically don’t want to As w constantly de elop new attraction


While each client is different, there are some common eads, say Mar


s, “Theme P ,


mo


want to mention we evaluated whether VR was for us, but we decided not to do any VR attractions and not offer it in our portfolio as a s atement.


ant to mention w aluated whether VR was for us but ,


decided not to do any VR attractions and not offer it in our portfolio as a statement.”


So, what is Attraktion USP? “The unique mix to create interactive games, high quality movies, interactive exhibitions, media- based attractions – from inventing the idea to deliver a turn key project. We like to innovatte,”e, says Markus. Mar us r


So, what is Attraktion’s USP? “The unique mix to create interactive games, high quality movies, interactiv xhibitions, media- based attractions – from in enting t idea to deliver a turn k y project.W like to inno say Mar us.


been “to be able to establish ne er seen before attractions like Playoke, Cinesplash or the Dome Ride Theater. And we are about to release a new range of upcoming products – go live, y u can rea d


Markus reveals his bigges achievements to date have been “to be able to establish never seen before attractions like Play


eals his bigges achie ements to date hav e, Cinesplash or the Dome Ride Theater. And w


are about to release a new range of upcoming products – completely unique.” And when tthey go live, you can read about it here f


completely unique.” And when about it here first!t!


Playoke Dance Wild NatGeo Shenyang


Fun Fact


Fun Fact P a


group game product wher individuals are tracked by 3D motion sensors and can play and compete in a group wit unlimited size.


Playl yoke was the w ld's group game product where individuals are trac


motion sensors and can play and compete in a group with unlimited size.


27 2 7 as the world's ffirst d b 3D s like modern and


say Mar us), family entertainment centres (for e ample al Nat Geo FECs use our Playoke Dance Games, where kids can imitate animal moves and get a score), t eme Parks (a big 600 seat 4D thebig 600 seat 4D theatre in Xian, for Lewa Wonderland) to waterpark Cinesplash 5D attractions for Wanda (Qingdao, Guangzhou andWuxi).


I In China Attraktion! has a wide variety of customers from shopping malls (“Macalline Malls use our We Robots,” says Markus), family entertainment centres (for example all at Geo FECs use our Playoke Dance Games, where kid can imitate animal mo es and get a score), theme P atre in Xian, for Le


where Attraktion! redesigned t ety of customers fro


shopping malls (“Macalline Malls use ourW We obots, onderland) t s (a


o o


m s


Ulra Tower 2 Towers

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