SIGMA PREVIEWS
Yggdrasil Andrew Pegler, Chief of Commercial Operations at Yggdrasil, talks about the business’ debut at SIGMA.
GIO: This is Yggdrasil’s fi rst time exhibiting at SiGMA, what do you hope to achieve and what will we see on your stand? Andrew Pegler: SiGMA has established itself as a must attend event and Yggdrasil has always enjoyed it. This year we are exhibiting with our own stand for the fi rst time and look forward to that enhanced experience. We will be meeting existing and new prospective customers and presenting our latest show-stopping games. No doubt our Florageddon game will get a lot of attention as it’s a real killer with well-balanced in game math and mechanics.
GIO: You have released a number of mechanics recently, what has the result been so far and will we see more in this space from Yggdrasil? AP: We have a roster of high performing game mechanics that we call GEMs (Game Engagement Mechanics) and our teams always look for new innovative ways of introducing new mechanical frameworks. An important part of our portfolio strategy is to utilise those high performing mechanics within our own in-house productions as well as giving the opportunity for
our Masters partners to licence them for their own productions through our global network. The past few years we introduced very popular mechanics like Gigablox, DoubleMax and MultiMax. This year we have added WildFight to the mix, and most recently DuoMax. Our GEMs enhance the player experience, differentiate the games, and build loyalty. Simply put, they offer a fresh layer of excitement and entertainment in every spin. We will be talking a lot about GEMs during SiGMA!
GIO: What else can we expect from Yggdrasil going forward as you approach your 10-year anniversary? AP: We still have that upstart mentality, and we still love to innovate, but we are a mature
business for iGaming. In the year ahead, we will continue to ramp up output of core IP games and titles built on our high performing GEM frameworks, adding more national regulated markets and always putting our clients and players front and center. We very much look forward to celebrate our anniversary both with our talented Yggdrasilans as well with our valued clients, partners and players.
BF Games
Claudia Melcaru, Head of Business Development at BF Games highlights the importance of BF Games’ presence at SIGMA.
growing at an elevated rate. So far in 2022, we have more than doubled the number of games we released last year. But more than that, we’ve continued to innovate and improve upon these games, so players are consistently surprised and delighted by them.
Obviously, our existing partners are well aware of the benefi ts of our products to their businesses, but we’re looking to expand our list of partners to refl ect our growing catalogue.
SiGMA Europe represents the ideal opportunity to do just that, with an outstanding list of delegates and we can’t wait to exhibit.
GIO: What will BF Games’ priorities be at SiGMA Europe during November and why is the show such an important one for your company?
Claudia Melcaru: Although our objectives have not changed from last year, we’re certainly
8 NOVEMBER 2022 GIO
GIO: BF Games has released several exciting new games this year, can you give us an idea of what else we might see before the year is out? CM: It certainly has been a busy year for game releases. Most recently, we introduced the
theatrically-themed Lucky Ticket 81 and a follow-up to our popular slot Buffalo Trail with Buffalo Trail Ultra.
One of our latest games, Stunning Cash, has already proven to be a fan-favourite among those players that favour a classic fruit theme. But we’ve kept it fresh with an additional jackpot as well as our popular Cash Mesh feature. We’re keen to continue on the trajectory that has brought us this success and develop more games that we know players will fi nd engaging, but innovations such as these are still a priority for us.
We also continued to expand our Cave of Goblin series this year with Cave of Gold, after last year’s Cave of Fortune was such a resounding success. But we’re not fi nished with the Goblin yet this year – for Christmas, we will release the holiday version, Cave of Xmas, and fi nd out how he likes to celebrate the festive
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