FSB FSB focuses on the future
GIO spoke to Chris Graham, Head of Marketing at FSB about the Global B2B sports betting & iGaming supplier’s plans for the future following the completion of its strategic three-year plan.
provider. Throughout the licensing process, we worked closely with the regulator for many months so its unanimous support meant a lot. With our licence in hand, we now look forward to delivering our world- class omnichannel sports betting services in this critical market to key segments of current client base, as well as going live with new partners over the coming months. We will continue to build from this incredibly solid foundation via our Nevada hub with long term plans to disrupt the US market with our tier-one tech stack. This approval really does unlock the door for us.
GIO: Earlier this year you announced that you have completed a three-year plan to evolve the business into a B2B only technology services provider. Can you tell us about that? Chris Graham: The closing of our B2C business was the culmination of a corporate goal for FSB. It was a three-year journey that started when private equity group Clairvest invested in FSB back in 2019. From that moment on, we have been working towards becoming a pure technology provider and ultimately that led to the discontinuation of our white-label offering. We worked closely with our partners to make sure they successfully transitioned to meeting their own platform and regulatory responsibilities. Relieved of our B2C commitments, we have been able to scale at pace across our core markets of Europe, North America and Africa because we can fully focus on what we are good at, and that’s being an end-to-end B2B provider of premium sports betting technology.
GIO: Congratulations on your recent license approval from the Nevada Gaming Control Board. What are your next steps following the approval? CG: This is a huge milestone for FSB. Nevada is one of the most significant sports betting markets in the USA and we want to be a part of the story. An NGCB licence is a real trust stamp, and this authorisation will propel FSB into the US market as a tier-one sportsbook
GIO: What markets are you currently focused on? Do you have any upcoming market entries planned? CG: Between now and the end of the year we are focused on our launch plans in Ontario and South Dakota. We are working with a number of prestigious operators in these markets and are fully committed to getting them live as soon as possible. At the same time, we continue to build on the strong foundations we have in markets across Europe and look to strengthen our new regional partnerships with the likes of Olympic Entertainment Group. Moving into next year, we’ll continue to assess the regulatory picture in North America, look to further build on our dominant position in Africa and consider fast-growth yet complex regions like Latin America. In the latter, we have just opened a tech hub in Colombia that will allow us to geographically better serve new and existing partners in the Americas.
GIO: Sports betting is a competitive market. What differentiates FSB from other suppliers? CG: First and foremost we’re a sports-first supplier unlike the vast majority of our competitors. Sports betting is in our DNA. We understand it, we get it. Via our proprietary technology we’ve created an outstanding multi-solution sportsbook experience for our partners that allows them to shape and shift their offering to carefully curate what they need for their market and players. This covers everything from specific data feeds, operational support, platform plug-ins, third party integrations to how they wish to trade. Choice, control, collaboration and curation are the bedrocks of what we offer partners on our sportsbook. We are not
here to dictate; we are here to listen and allow operators’ sportsbook strategy drive our platform technology.
GIO: You recently partnered with Olympic Entertainment Group (OEG). Can you tell us about that? CG: This is a significant multi-market omnichannel partnership for FSB that allows us to work closely with the Tier 1 Baltic giant. We will power OEG’s OlyBet brand across the online casino vertical in selected European jurisdictions as well as integrating our over-the-counter retail solution into multiple OEG casino venues across Slovakia and Croatia. This is a true tier-one partnership in key European markets, and it’s exactly where we want to be.
GIO: What plans do you have for the future? CG: We are committed to our core regions of Europe, North America and Africa and scaling the business by entering more markets in each. Within these markets, we intend to strike additional tier-one partnerships and continue to develop and drive our dynamic sports betting and iGaming product. To do this, we plan to continue to grow our team with more top talent. In the last few months, we’ve recruited former GVC CEA Ken Paterson to lead our global delivery output as well as ex Playtech figurehead Richard Woodworth to lead and build our product output. This momentum will continue. We now have a deep talent pool to dip into and this is reflected in the quality of our product and the calibre of the operators that choose us to power their sportsbooks.
GIO NOVEMBER 2022 5
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