G2E REVIEW
Cammegh reflects on a ‘almost euphoric’ G2E
Andrew Cammegh looks back on the real return of international land-based casino events with G2E 2022
“G
oing to Las Vegas after a three-year break and taking my first long- haul flight since the whole of the covid
situation began well, I was really looking forward to the event. We had some new products to show, which was really exciting, that included a new progressive called Roulette Gold, and an early version of a new product called Argon, which is an asset management and result analysis software tool that we developed during the whole shutdown period. But even more than that, we were so looking forward to seeing all of our customers and friends in Las Vegas. There were a great number of international
guests at G2E, which was really wonderful to see. We did exhibit at ICE in April – we were one of three ‘land-based’ exhibitors at that show. And although ICE was a success for us, we knew going into it that we should temper our expectations with the sort of altered profile of the event earlier this year. At G2E Las Vegas, the show delivered on a lot more land-based visitors both from the US and Europe, even from Australia. It was almost euphoric I would say, just to see people and shake hands – and the occasional bear hug! It was just brilliant. We haven’t had that experience for such a long time, and it was a thrill to be back, reconnecting with customers, friends and meeting new people. The build-up to any show always has a
certain amount of stress attached to it, making sure everything is built and prepared and so on, but this year it felt like we had to re-learn some of the processes, which was fun – but once everything was arranged and shipped, I couldn’t wait to get out there. It was a really, really good show, it’s very
well organised; sure, some things could be improved upon such as handling drayage and other logistics issues, although those things are part and parcel of most shows. But the show itself way exceeded our expectations in terms of both the number of visitors and the quality of the opportunities they provided. Of course, there is there is a commercial consideration to every show, and they do
50 NOVEMBER 2022
but our classic lines were all well received as always. Roulette Gold is a roulette progressive that
doesn’t require any RNG. We were looking forward to showing it to our customers in Nevada because whilst we have a license to manufacture and distribute roulette wheels, we don’t have a gaming machine manufacturer’s license, so we can’t make slot machines or offer devices using random number generators to obtain results. Avoiding the need for an RNG, Roulette Gold uses what we call a qualifying event and then a sequence of positive outcomes as far as the player in concerned during which then win increasing amounts of money without risking anything beyond their initial stake. Despite being a simple concept and a simple game to play, Roulette Gold has some intellectual property attached to it, and has spent quite a lot of time under wraps so it was great to show it off and receive such positive feedback. It’s very well-polished and a very elegant product and that’s exactly the feedback we received from our customers. There’s a big progressive-shaped gap in the traditional roulette space, and Roulette Gold definitely plugs it. During lockdown, we also worked on
developing Argon; our asset management and result analysis tool that will replace Pitboss and Wheel Manager. At G2E we had an early beta test version which we showed to a just a few people, to gain early feedback, which again, was very well received. Argon will have a stronger presence at ICE 2023 however, so as far as new products at this year’s G2E event, it was our new progressive; Roulette Gold that took the limelight.”
have to pay for themselves - as unquantifiable as that that may be – but you do get a feeling of a show’s success in real time. I felt that after the first day we had comfortably achieved our goals, having met all of our expectations in meeting people, new enquiries and more.
New products
People love the new products – the progressive, Roulette Gold, was a standout,
Scan the code to enjoy a 3D tour of the Cammegh G2E booth!
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