ONLINE NEWS
Light & Wonder signs deal with Blueprint Gaming
Light & Wonder, Inc. has struck a major long-term deal with existing OPENGAMING partner Blueprint Gaming.
Through this four-year extension to the existing agreement, content provider and aggregator, Light & Wonder have ensured its extensive operator network will continue to have access to Blueprint’s slot games, which are among the best performers on the OpenGaming platform.
Blueprint is regarded as one of the biggest slot developers in the UK where the company is based, while its games perform just as strongly across Europe, as well as in Canada following its recent entry into the regulated province of Ontario.
The studio is renowned worldwide for developing premium branded games based on iconic fi lm and TV shows, including The Goonies, DEAL OR NO DEAL and Rick and Morty, while it continues to build game families around iconic titles such as EYE OF HORUS and Fishin’ Frenzy. In addition, Blueprint’s progressive jackpot system, “Jackpot King”, remains hugely popular with players across the globe.
Steve Mayes, digital partnerships director at Light & Wonder, said: “Blueprint Gaming’s reputation within the industry is second to none, with its games consistently performing
at the highest levels within the OpenGaming platform.
“Our operator partners will be absolutely delighted with this extended partnership. Such a move also builds on our promise to deliver worlds of new play to customers across the globe.”
Matt Cole, managing director of Blueprint Gaming, said: “Light & Wonder has served as a crucial partner of ours for several years, with its OpenGaming platform providing us with extended opportunities to deliver our content to operators and players across multiple markets.
“With this new agreement in place, we are in a strong position to remain at the focal point of the world’s biggest casino brands, with our games proven to provide exceptional engagement rates.”
Greentube acquires Present Creative
Greentube has acquired US development studio Present Creative as the company continues its growth strategy in North America. The acquisition will see Greentube further expand its presence in the US, where it has made signifi cant inroads over the last 12 months, with the supplier bolstering its local product offering. Present Creative is a US based development studio with a proven track record of creating content for the iGaming and iLottery sectors. The studio brings signifi cant experience from its background in both real-money and casual gaming and has created its own original and innovative games, a number of which were recently approved to be released by the Michigan State Lottery.
Through the acquisition, Greentube will gain a local team focused on game design and sales in the US. The acquisition will boost the capabilities of Present Creative, as well as increasing the speed to market of its content roadmap. Greentube entered the US in September 2021 and is now live in New Jersey and Michigan. The supplier has also received a licence to operate in the Canadian province of Ontario and has ambitious plans to further grow in North America. Michael Bauer, CFO/CGO at Greentube, said: “We are thrilled to announce this acquisition as
4 NOVEMBER 2022 GIO Bragg signs
agreement with Sega Sammy Creation
Bragg Gaming Group has entered into a licensing agreement with Sega Sammy Creation Inc. (SSC), a globally recognised provider of slot games for land-based casino slots, pursuant to which Bragg has exclusive rights to distribute select titles from SSC’s popular content portfolio to iGaming operators in the USA, UK and other global markets. The partnership between Bragg and SSC furthers the Company’s content-led strategy, bringing to Bragg’s partner lineup a new and globally recognised content provider with strength in the growing North American market. Sega Sammy Creation is a unit of SEGA SAMMY Group, the Japan-based holding company best known for its pachislot and pachinko machines businesses as well as its SEGA-branded video game entertainment systems, arcade games, and content. Under the terms of the exclusive licensing agreement, Bragg will license select SSC titles, adapting the games for the North America, European and other regulated online gaming markets. All titles developed using SSC’s intellectual property will join the “powered by Bragg” library of exclusive slot titles from its partner studios.
Present Creative is a very good fi t for us. They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local fl avour to our games. The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”
Ben Sutherland, CEO and Co-Founder at Present Creative, added: “We are excited to now be part of the Greentube family and this acquisition will allow us to speed up our development processes and take our content to new heights. This is a fantastic opportunity for Present Creative and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”
“As a growing, content-led business-to- business provider of iGaming solutions to operators in regulated markets, we continue to invest in the expansion of our game portfolio developed by our internal studios and by key third-party partners,” said Doug Fallon, Group director of content at Bragg. “This new licensing partnership with SSC brings to our content library an established, well-known brand that we believe will resonate with players in North America and across our global platform.” “We expect to introduce our fi rst SSC title, next year to players in the U.S. and U.K. before broadening the reach to additional global markets. Our team is excited to get to work with SSC’s attractive content to bring their popular games to the fast-growing online market and we believe this will be a signifi cant step forward for Bragg and our content-led efforts.” “We are delighted to partner with Bragg to bring our proven land-based content to a broader audience of iGaming players over the coming years,” added Scott Winzeler, chairman and CEO of Sega Sammy Creation. “We believe the strength of Bragg’s RGS platform and their diverse array of well-known operator partners represent an attractive way to access global players wherever they are and whenever they want to interact with our strongest content.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
