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GAMING FOR AFRICA 888Africa Launches 888bet in Four Nations


888 has announced the launch of 888bet in Kenya, Tanzania, Mozambique and Zambia with local licences through the joint venture 888Africa. Founded in March 2022, 888Africa licences 888’s


world-class betting and gaming brands with an ambitious strategy to expand across Africa’s regulated online betting and gaming markets. It is managed by a team of highly respected industry


leaders, led by Christopher Coyne, former CEO of GOAT Interactive and former CMO of The Stars Group. 888bet, its consumer brand, offers a unique betting


experience for players, combining 888’s innovative and exciting brand with locally relevant product features.


888Africa’s team has focused on customer


experience and already has 85 per cent coverage of mobile network operator payments in its markets. 888bet offers cash out, jackpots and free to play and on 888casino there are over 1,500 casino games with the full casino offering in Zambia, with future launches planned in other markets subject to licensing. The offering is currently available in Swahili,


Portuguese and English and has launched in each market with several launch offers for new players. Expanding into markets like Kenya, Tanzania,


Mozambique and Zambia, which have attractive, long- term growth potential, is a key part of 888’s corporate strategy.


NOVOMATIC Africa’s New Office and VR Showroom


impeccable customer care and knowledge- sharing services for customers from South Africa and other African markets “ ‘The new offices will host an internal lab and


The Team at NOVOMATIC Africa has moved from its old offices in Coventry Park to new premises in Randjespark, Corporate Park North and is excited to welcome clients to its virtual showroom and expand on its full offering of premium games, multiplayer systems, electronic table games, gaming, and casino equipment, slot machines, sport betting terminals, gaming solutions, and systems. Sonya Nikolova, CEO of NOVOMATIC Africa


stated “Our new home aligns to the highest industry standards in manufacturing and supply of high-tech products and services and ticks all boxes related to equipment, technology, quality of construction, capacity, infrastructure, and sustainability. It also affirms the solid inquiry of NOVOMATIC Africa to continue the elaboration on its 360° portfolio of products and


upgraded showroom for all our partners to experience our products and services. In the interim our team has built a unique Virtual Showroom, to support and empower our partners to make strategic purchasing decisions from anywhere in the world.” Gaming operators are requested to reach out


their Novomatic Africa sales representatives for access to the unique Virtual Showroom. New physical address and contact details are: NOVOMATIC Africa (PTY)Ltd. Corporate Park North , 177 Roan Crescent Randjespark, Midrand 1685 Gauteng, South Africa. NOVOMATIC Africa has had a strong presence


in the regulated gaming segment in Africa for over 26 years.With thousands of active machines across Africa, NOVOMATIC’s success story continues with strong confidence in all future business ventures, investments, and initiatives – And now from their new premises in Gauteng, South Africa.


With the African gambling market forecast to


reach $5.6bn by 2030, 888bet is well placed to capitalise on growing demand and maximise growth opportunities.


IAGR2023 Heading to Botswana


IAGR’s annual conference wrapped up in Melbourne last week with around 250 regulators, industry stakeholders and thought leaders in attendance, and a decison to move the 2023 Conference to Africa, with Botswana as host. “In my opinion, IAGR2022 was our best


conference yet, with an outstanding program of speakers presenting a wide range of insights, research and innovative practices to attendees,” says Jason Lane, IAGR President and CEO of the Jersey Gambling Commission. “But now we’re turning our attention to 2023 and


I’m delighted to announce we will hold the conference in Gaborone, Botswana.” More information on dates and the conference


theme will be announced soon. In the meantime, anyone who was unable to travel


to Melbourne for last week’s conference can still access the content via a digital ticket. The digital ticket provides access to recordings of each session. The conference featured around 40 speakers and


panelists including: • Andrew Rhodes, CEO, Gambling Commission United Kingdom


• Professor Sally Gainsbury, Director, Gambling Treatment and Research Clinic, Brain and Mind Centre, University of Sydney


• Fran Thorn, Chair, Victorian Gambling and Casino Control Commission


• Tom Mungham, CEO and Registrar, Alcohol and Gaming Commission of Ontario


• Philip Crawford, Chairperson, NSW Independent Liquor & Gaming Authority


• Anders Dorph, Director, Danish Gambling Authority • Tracy Schrans, Principal and President, Focal Research Consultants Digital tickets are US$495 for IAGR members and


US$695 for non-members and are available to purchase here. IAGR was proud to hold this year’s conference in


partnership with event host, the Victorian Gambling and Casino Control Commission.


NOVEMBER 2022 27


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