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ONLINE NEWS


Cola.bet reports 320% active user growth during opening quarter in Africa


Cola.bet has reported a 320% rise of new active African users in a three month period since launching in Kenya, Ethiopia and Zambia. This growth stems from Cola.bet’s curated markets on its mobile-first, proprietary platform for individual countries, a seamless user journey and a wide selection of payment methods.


A recently granted Nigerian licence will enable Cola.bet to add further growth momentum by leveraging its successful strategies within Ethiopia given the similar characteristics between the two markets. The $14.5m investment into the iGaming service will inject further energy into Cola.bet’s mission of being present in more than 10


markets across Africa by mid-2022. Comprehensive competitor analysis conducted before launch enabled Cola.bet to build a player-first offering that has led to strong retention numbers. Data reveals that customer retention sits at 38%, 35% of new users convert to registration and 30% make a first-time deposit.


Further evidence of Cola.bet’s positive impact in Africa is that 80% of players responded with “excellent” when asked to review the service. An intelligent customer development frame is in operation to shape the business model that factors in behaviours and this has paved the way for Cola.bet’s relentless regional growth.


Dana Varnytska, Cola.bet’s CMO commented: “Our localised strategy is built from thorough research into individual market behaviours and we’re thrilled to see the positive results. Every customer’s voice is important to us, so it’s incredibly satisfying to see the initial feedback. Cola.bet strives to provide the best experiences available and our recent $14.5m investment will help double down on this commitment.”


Nestorovski joins Soft2Bet as new Director of B2B


Casino and sportsbook platform provider and operator group Soft2Bet has appointed Kiril Nestorovski as its new Director of B2B, responsible for leading and executing expansion strategies for the company’s B2B products and services in new, emerging and diverse markets.


Kiril will mentor and lead the B2B Team in their efforts to ensure an effective execution of the company’s ambitious B2B plans. Prior to Soft2Bet, Kiril spent over 20 years in ICT sales, with the last eight years in senior positions within the iGaming industry. His last position was Head of Sales at EveryMatrix, where he helped drive incremental growth for new clients over the last three and a half years.


“We’re delighted to have Kiril on board in this vital position,” said Boris Chaikin, CEO of Soft2Bet. “His insight and experience are a great fi t for Soft2Bet, and with his appointment, we are emphasising our commitment to ensuring Soft2Bet recruits top talent and gets closer to the realisation of our ambitions to successfully grow our company and enter new regulated markets.”


Kiril Nestorovski, new Director of B2B at Soft2Bet, added: “I am happy to be given the opportunity to contribute to the continued success of Soft2Bet and leverage my experience and expertise in this challenging industry to help accelerate the Soft2Bet Rocketship to new heights.”


Yggdrasil signs distribution agreement with IGT for North America


Yggdrasil has signed a multi-year iGaming content distribution agreement with IGT. The agreement grants IGT exclusive access to a selected number of Yggdrasil’s online slots for distribution to operator partners in the US and Canada where iGaming is permitted. IGT expects to feature the fi rst Yggdrasil game on its platform in December 2021. The landmark deal marks Yggdrasil’s entry into the exciting North American market as more and more states regulate online gaming. Fredrik Elmqvist, CEO of Yggdrasil, said: “Yggdrasil continues to deliver on its growth


strategy, and U.S. and Canada are key territories for driving continued sustainable long-term growth, and shareholder value. We are delighted to partner up with IGT, the world’s leading gaming supplier, who will have exclusive territorial distribution rights for a selected number of our best-in-class Yggdrasil game titles.


“As the online gaming market continues to expand in North America, we look forward to supporting IGT’s PlayCasino customers to realise their goals through our player-centric, highly entertaining and iconic games.”


“Partnering with high-performing game developers such as Yggdrasil Gaming is a pillar of IGT PlayDigital’s growth strategy and an additional differentiator of the IGT PlayCasino value proposition,” said Enrico Drago, IGT CEO Digital & Betting. “Yggdrasil Gaming’s artistic talents, passion for innovation and commitment to quality and performance shine through in all their games and we believe Yggdrasil games will complement our player-favourite IGT PlayCasino games.”


GIO NOVEMBER 2021 5

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