Gaming For Africa

Casino International’s Africa partner is the excellent Gaming For Africa magazine, bringing you the continent’s latest developments

CryptoGaming Operator Invests $14.5m to Expand African Operations

Crypotocurrency gaming operator Cola Group is investing $14.5 million to accelerate the expansion strategy of its iGaming arm, the company announced recently. The cryptogaming and entertainment group’s new

investment follows on the back of securing a fourth African gambling licence in Nigeria, the continent’s second-largest gambling market. The addition adds to’s African operations in Zambia, Kenya and Ethiopia. The latest sports betting licence was granted by

the Lagos State Lotterie s Board to a locally incorporated subsidiary company, Cola Games Limited. According to Cola Group, the Nigerian market is similar to Ethiopia’s in that both are “very retail-centric rather than internet-based.” In consequence, the company saw it as a strategic move to leverage its success and experience within the Ethiopian market to expand into Nigeria. “ delivers an exceptional customer-first

experience and the launch augments our global ambitions within the iGaming space. The platform is highly customizable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling out several innovative features over the coming months, we’re only just getting started,” said Dinu Bors,’s COO. The betting operator delivers a modern, mobile-first

proprietary platform “tailored for both established and fast-developing markets,” describes a press release. The platform aims at being easily adjustable, customizable, and provide seamless integrations. Moreover, the operator says local payment methods

are also integrated onto the platform, where partners can find a selection of sports events, esports and casino games. In order to further support company partners, Cola Group counts with a complete consulting service, including a licensing brokerage that provides access to localized knowledge and best practice in each operating region. “Our strategy is built on a localized program which

has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events,” said Dana Varnytska,’s CMO. Aside from the African licences, also holds

a Curaçao gambling licence and is in the process of obtaining licences in the regulated markets of Africa, LATAM and Europe. “This will facilitate the expansion plans of the company,” says the Pan-African iGaming operator.

Sun International Welcomes SA’s Removal from UK Red List

Sun International Group COO: Hospitality Graham Wood has welcomed South Africa’s recent removal from the UK’s Red List. The move provides a much-needed boost for the hospiltality, gaming and integrated resorts sectors. “We are ecstatic that South Africa has

been taken off the United Kingdom’s red list. The UK is a key source market into South Africa and this decision means that UK travellers still have time to book their year-end trips to South Africa. The busy travel season of November through to March, particularly out of the UK and Europe, will be buoyed by this announcement. So this is a real boost for our travel and tourism industry that, as we know, has been decimated by the effects of the global pandemic over the last 18 to 24 months. With domestic travel also picking up, our hotels are looking forward to a good end of year season,” Wood said. “The UK contributed 5.79% of our total

room revenue and 14.26% of international room revenue in 2019. The UK is our number one international source market.”

30 NOVEMBER 2021

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