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G2E REVIEW Aristocrat continues to lead at G2E


Aristocrat used G2E to introduce the next evolution of premium products designed to drive market growth through innovation and player engagement


A


ristocrat showed a vast array of new games, including next-generation evolutions of proven game families such as Mighty Cash Ultra 88, and


Gold Stacks 88 and new innovations like Jackpot Catcher, Triple Supreme, and Wild Fireball Rumble. Player favourites like Mighty Cash, Buffalo, Gold Stacks 88, Baby Choy, Mr. Cashman, Make That Cash, and more also enjoyed new innovations which wowed G2E visitors. Core stepper players everywhere love


Aristocrat’s RELM and new RELM 5 Reel, and Aristocrat is expanding the game library with new games such as Make That Cash Sensational Stars, Jackpot Hits Red Flame Inferno, Jackpot Hits Sunrise Riches & Twilight Treasures and Gold Stacks 88 Prosperity Pig.


Building on its success in high-denom


rooms, Aristocrat displayed new products designed for high-limit players with video games including Buffalo High Limit, Pompeii High Limit, and Win Line and new stepper titles including Make That Cash, Wild Wild Wild, Jackpot Hits, and Wheel Max.


The most popular game in North America is a focal point at casinos from coast to coast and the instantly legendary Buffalo Link was of course a focal point at G2E as well, standing tall among other recently released player favorites including Wild Wild Buffalo and Timber Wolf Diamond. The all-new adventure of Game of


Thrones Kings Landing was predictably a star of the show. Aristocrat’s customer experience (CX) solutions drive and enhance the guest experience, and the company will show dozens of cutting-edge and innovative CX solutions, including leading solutions for contactless and cashless gaming, such as Aristocrat’s Digital Wallet, the fast and simple way players can fund their entertainment experience online or on an app.


Also enhancing the guest experience is


Aristocrat’s PlayerMax loyalty app, which links guests to their account status and allows for fun interactive brand features like gamification and in-app notifications; the Oasis Loyalty Kiosk, an all-in-one solution that combines card re-printing with promotional tools; and Tickets at the Table, which gives guests a seamless slot-to-table experience. Guest experience meets employee


experience in Drinks on Tap, a fully mobile-based solution that allows guests to easily order drinks, food, merchandise, and more right at the EGM through the nCompass unit. Guests can even pay and tip for beverages using comps or points. On the staff side, Drinks on Tap helps increase efficiencies by automatically directing drinks to the nearest service well, viewing when servers are available or on break, and it even integrates with MICROS and InfoGenesis.


48 NOVEMBER 2021


Aristocrat also helps enhance the


employee experience with Oasis 360 apps for mobile devices such as EnrollMix, which lets staff quickly enroll players into the player’s club from anywhere on the casino floor; and FloorFocus, a slot dispatch solution that notifies floor attendants and slot technicians when an EGM needs immediate service and does it all in real time. Operators everywhere love the leading ONE LINK solution with advanced technologies for progressive management, bonusing, and media management; and Aristocrat’s nVision is a business intelligence tool that empowers operators to better use data with interactive dashboards and customised reporting.


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