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G2E REVIEW Quixant excites at G2E


Quixant’s Chief Technology Officer Abhinay Bhagavatula reflects on a successful event


B


eing in the gaming industry for over 15 years now, gaming shows continue to be an exciting part of business for Quixant, which gives us an opportunity to meet our


customers and prospects face-to-face. G2E has always been a coveted gaming event and one of the shows that I most look forward to – especially having missed last year’s exhibition due to the pandemic. G2E 2021 turned out to be a successful and positive event for Quixant. Attendance was certainly down on previously years, but this was to be expected. The support of the gaming manufacturers who showcased their latest products in Las Vegas was extremely positive, and meant we were able to talk to the key suppliers in the market. Quixant have been working hard to ensure our


product reaches our customers. This year, that’s been challenging on many fronts for the gaming industry, especially as the markets opened up to enormous demand for product. Unfortunately, there have been supply chain shortages and shipping delays, which has been affecting the delivery of product to our customers. As a result, G2E enquiries were focused upon fulfilment of deliveries to meet the demands of the market. Another important topic discussed at the


44 NOVEMBER 2021


show concerned ‘end-of-life.’ A lot of suppliers are currently in the situation in which they are unable to deliver product, as a lot of key component suppliers announced end-of-life for their products. The question at the show was: “how is the industry adapting to make sure they have a deliverable product.” The situation is compounded by the fact that


the regulatory nature means it takes considerably more time to create a new product in this industry. At Quixant, as a supplier of technology solutions, it is upon us to provide customers with all the options they need to ensure the least disruption possible. Our clients really value our offering of gaming hardware platforms which come with integrated software tools and solutions as standard. Demonstrating the added-value of this software was another key focus at the show. The combination of stable hardware and effective software is very powerful, enabling customers to got-to-market much faster. As our customers continue to put their energies into content, software becomes increasingly important. For example, we have launched a product called Play, which is Quixant’s media solution. Play helps customers cut significant licensing costs while benefiting from a


powerful game rendering tool. There was a lot of interest and interaction with customers at G2E for the Play product.


At the same time, there are a lot of customers


entering the gaming market, which requires a great deal of regulated features. This type of customer really benefits from our integrated software as it helps ease of integration in this highly regulated sector. Gaming has always been a key industry in raising


revenue for state and local jurisdictions. I think that due to the current situation, we are seeing economies enable new gaming and betting measures to deal with the effects of Covid 19. In Pennsylvania, for example, during the pandemic the state declared that gaming was an essential service. As economies continue to open up to sports betting I think this is something we are going to see more and more as states look at ways to improve their revenues. Looking positively, at Quixant we met and outpaced all our targets for 2020, despite the challenges during that period. And revenues show that 2021 has been at 90-120 per cent of 2020 levels. Looking at these figures, we are almost at the 2019 levels as a result of the pent-up and new market demand that we’re experiencing, meaning that we’re on track to exceed 2019 levels by the end of this year.


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