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CONTENTS


4 NEWS


The latest news from the industry. Well, I say latest. It’s definitely news though, and it’s definitely from our industry.


6 COLA GROUP


Following their recent investment announcement, Cola.bet’s Chief Marketing Officer Dana Varnytska talked to GIO about what’s coming for the company in Africa and beyond


8 FRUITY KING


UK online casino brand Fruity King has recently made its debut in the New Zealand market as part of plans to increase its geographical reach. We sat down with James King from FruityKing.co.nz to learn more about the market and the brand’s plans for the jurisdiction.


8


The mergers and acquisitions bandwagon just keeps rolling… In one of the most amazing stories of recent months, Scientific Games has basically repositioned the company in just a few weeks from a debt-laden behemoth to a surprisingly agile mover and shaker, selling its extremely well-positioned lottery division. This presumably enables the remaining company to free itself from long-term debt, which can only be a good thing. Meanwhile, the company has acquired Authentic Gaming, positioning it as a supplier of live casino product for the nascent US iGaming market. Neatly done, quietly and swiftly executed, and a clear pointer at where the future of the company lies.


Usually when a company grows to such a size, and with such great turnover, we don’t see such manoeuvres. When I saw the story about the lottery division being sold, partly I wondered if it was pressure from creditors pushing the company into selling arguably the arm that underpins so much of the business’s recurring revenue, but now it appears to be a very canny and forward-thinking move. Hats off to SG.


In other news, my new moisturiser has actually left my face too moist. Huh. Jon


6


GIO NOVEMBER 2021 3

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