SG acquires Authentic Gaming to enter live casino

Scientific Games has acquired Authentic Gaming which marks the company’s first move into the Live Casino market and significantly enhances the Scientific Games product portfolio.

This acquisition marks another milestone in Scientific Games’ strategic plan as the company continues to execute its vision to become the leading cross platform global game company. Scientific Games continues to invest in strategic growth opportunities to focus on game diversification and expansion in a growing US iGaming market as it becomes a digital and content led growth company. Globally, the Live Casino market comprises approximately 30% of the iGaming market and is a key product vertical for players. The acquisition strengthens Scientific Games in-house development capabilities to build world-leading Live Casino products that will provide immersive experiences for players globally and allow the company to further leverage its content IP, land-based relationships and leading OpenGaming platform for accelerated growth in this exciting channel.

Based in Malta, Authentic Gaming has a proud history of providing the European iGaming market with a range of live casino products that have been shaped with player preferences and market trends in mind. The company is currently integrated with over 30 European operators, including leading brands Entain, 888, Betway Group, LeoVegas, Mr Green and many others .

Authentic has built a deserved reputation as specialists within live roulette, bringing exciting casino experiences to players on desktop and mobile devices. These include cutting-edge titles that are streamed directly from a state-of-the-art studio and the floors of some of the world’s most luxurious casino resorts, as well as a range of innovative auto-roulette games. The provider recently improved its portfolio with the addition of live Blackjack, while Baccarat features in its upcoming product roadmap. Scientific Games has strong ambitions to further extend Authentic Gaming’s product offering across the US market. This includes creating new studios based in the US, enabling the Company to offer a localized product for operators across the region.

“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omni-channel approach.” said Barry Cottle, CEO of Scientific Games. Dylan Slaney, CEO iGaming, at Scientific Games, said: “As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”

Jonas Delin, CEO and founder of Authentic Gaming, said, “Scientific Games’ leading position in the US, their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.” Delin adds, “Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the corner stones that our unique live dealer games are based on. This partnership will propel this mission and be a game changer in the fastest growing segment in the gaming industry.”

Inspired agrees online Virtual Sports contract with Mozzart

Inspired has signed a contract to launch its best-in-class interactive Virtual Sports content with Mozzart, a leading iGaming operator in Eastern Europe. Inspired has agreed to supply Mozzart with the Virtual Plug & Play solution, which will allow Mozzart’s players to access multiple Virtual Sports online, including soccer, basketball and football, via a direct wallet integration.

Initially VPP is expected to launch in Mozzart’s core market Serbia. Mozzart has agreed to deploy Inspired as its primary Virtual Sports channel across all brands and territories. “Mozzart is a leading online gaming operator in Eastern Europe and we are thrilled to become their primary Virtual Sports provider across all brands and territories,” said Brooks Pierce, President and Chief Operating Officer. “Mozzart and their players are familiar with Virtual Sports and we look forward to expanding the breadth of their offering with our award-winning Virtual Sports.” “Inspired has a wide array of Virtual Sports offerings and they are able to customize them, allowing us to tailor the product to our core markets, ensuring high engagement from our players in each territory,” said Katarina Masal, Virtual Games Sector Manager at Mozzart. “With Inspired’s content, we can offer multiple channels of single match and Matchday soccer as well as European and US basketball, horse racing, car racing and even marble racing. They have thought of all of the different ways that players will be attracted to these products, and we are sure our players will be thoroughly entertained.”

Greentube expands Germany presence with Interwetten

Greentube, the NOVOMATIC Interactive division, has further extended its reach in Germany after signing a new deal with leading operator Interwetten for the distribution of its content. Games from Greentube’s extensive and varied portfolio, including Chili Bomba, Star Supreme and 40 Fortune Fruits 6, as well as titles from the popular Diamond Link Series, are set to go live with the operator later this month. Interwetten’s long-established online brand offers customers in Germany a market-leading offering across both sportsbook and casino.


The latest tier-1 operator partnership will help Greentube offer its content to an even wider audience as it continues to forge new deals across Germany following the opening up of the country’s regulated market on July 1st.

Julia Schagerl, Key Account Manager Germany at Greentube, said: “We have big ambitions in Germany and this partnership with Interwetten is the latest strong statement of intent. Since we first entered the market earlier this year, we have found that our content has resonated with players and this new deal with Interwetten will allow us to continue

to grow in a region of great strategic importance.” Stefan Sulzbacher, Speaker of the Board of Interwetten, said: “German players are enjoying fresh casino content more than ever, but it’s important for a brand such as Interwetten to only select those partners who will provide the highest quality gaming experience. Greentube certainly fits the bill, and we are delighted to be able to share its premium content with our loyal players.”

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