G2E REVIEW IGT
celebrates award- winning week at G2E Global gaming leader IGT
lived up to its “It’s Game Time!” G2E theme this year in Las Vegas. The Company’s sprawling booth welcomed guests with next-generation solutions for land-based casinos and the ever- growing iGaming and sports betting segments, while Company representatives were energized by the opportunity to convene in person at an industry event.
I
n addition to debuting new products, IGT won multiple awards, and hosted entertainment icon Vanna White as part of the 25th anniversary celebration of Wheel of Fortune slots.
“G2E 2021 was a highly productive show for
IGT,” said Ken Bossingham, IGT SVP Sales. “We utilized G2E as a platform to connect with customers, unveil new products such as the Peak65 and DiamondRS cabinets and content and demonstrate next-generation innovations such as Resort Wallet with IGTPay and the CrystalFlex solution.” IGT’s G2E week was off to a great start prior
to the trade show floor officially opening. At the October 4th Global Gaming Awards luncheon, IGT won the “Product Innovation of the Year” award for its Resort Wallet and IGTPay cashless gaming technologies. Later
36 NOVEMBER 2021
that night, IGT Vice President of Global Business Development and Tribal Ambassador, Knute Knudson Jr., was inducted into the American Gaming Association’s Gaming Hall of Fame. Knudson commented, “I am distinctly
honored and thrilled to be accepted into this esteemed group of AGA Gaming Hall of Fame honorees. The advancement of Indian gaming, tribal self-sufficiency, and, importantly, Tribal Sovereignty has been my life’s work, and my success is intricately tied to Indian people who have trusted me to advance their causes and expand gaming opportunities on their behalf. I am grateful for their confidence, partnerships and friendships and thank IGT for its continued support.” As G2E attendees entered the exhibit hall,
many took a straight path to IGT’s always- exciting G2E booth. In a booth packed with innovations for every casino gaming segment, there was something of interest for all G2E attendees. Among the many standouts were the Peak65 and DiamondRS cabinets, the Resort Wallet and IGTPay modules of the IGT ADVANTAGE casino management system and the award-winning CrystalFlex sports and gaming solution. Making its global trade show debut, the
Peak65 cabinet was a must-see attraction in IGT’s booth. With a 65-inch, progressively curved display, dual bash buttons and advanced lighting, sound and ergonomics, the colossal cabinet was a highlight of IGT’s G2E showcase. The Company demonstrated new Wheel of Fortune, Megabucks, The Price is Right and Gong Xi Fa Cai games on the super-sized hardware. IGT’s DiamondRS was an equally impressive component of the Company’s G2E portfolio. The new mechanical reel cabinet is backed by IGT’s leading pedigree in mechanical reel slot content and melds many player-preferred
classic stepper elements with future-forward technologies such as IGT Diamond Glass that allows for dynamic content and multi-game options. IGT’s Double Top Dollar, Fortune Coin Extra and Pinball were among the first games showcased on this stunning hardware. In the PlaySports area of IGT’s booth,
crowds gathered to experience the CrystalFlex – IGT’s CrystalBetting Terminal with multi- game content. The unique product won “Best Consumer-Service Technology” in the Global Gaming Business Gaming & Technology awards. The private carrol delivers the ultimate VIP betting and gaming experience and gives players a comfortable space to place pre-game and in-game sports wagers, watch multiple live sporting events simultaneously, and enjoy the legendary Game King X® content bundle, which includes player- preferred slots, keno and video poker games... For added player enjoyment, the solution is equipped with a headphone jack and mobile device charging port. There was also much buzz in this section of the booth related to sports betting industry veteran Joe Asher joining IGT as President of Sports Betting. Perhaps the most star-studded moment in
IGT’s G2E booth was when Wheel of Fortune hostess and entertainment icon, Vanna White, hosted a celebrity slot tournament that included a $15,000 prize pool. The tournament was held on IGT’s all-new Wheel of Fortune Spin & Win slot tournament solution as part of the ongoing celebration of the 25th anniversary of Wheel of Fortune slots. “There was significant excitement and
activity in IGT’s booth throughout the three-day event,” noted Bossingham. “We received positive feedback from our customers about our entire portfolio and we’re highly motivated to get IGT’s latest growth-driving products onto their gaming floors.”
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