NEWS
CasinoCanada partners with MelBet for Canadian market content
CasinoCanada has agreed a partnership with MelBet to expand the betting operator’s visibility in the Canadian market through editorial content and brand representation on CasinoCanada’s digital platforms. Under the agreement, CasinoCanada will publish reviews and search-optimised content tailored to regional audiences. The aim is to
provide information about MelBet’s sportsbook and casino products while directing traffic to the operator’s website.
CasinoCanada is an online casino guide operated by SEOBROTHERS. Eugene Ravdin, Head of PR at
SEOBROTHERS, said the collaboration would focus on “clear, data-based content tailored to users in Canada and quality traffic to the MelBet website”. He added that the partnership is designed around transparent communication and long-term cooperation.
MelBet offers betting on more than 1,000 sports and esports events each day and provides slot content from more than 120 providers. The brand also maintains sports partnerships across football, esports and combat sports.
Mr Vegas extends sponsorship of two PDC darts events
Online casino brand Mr Vegas has extended its title sponsorship of the PDC Grand Slam of Darts and Nordic Darts Masters for a further two years.
The 2026 Grand Slam of Darts will take place in Wolverhampton from 7–14 November, while the Nordic Darts Masters is scheduled for 5–6 June in Copenhagen.
Both events form part of the Professional Darts Corporation (PDC) calendar, which has seen significant audience growth in recent years. The 2025 PDC World Darts Championship final attracted a peak UK television audience of 3.1 million on Sky Sports, while overall viewership across the circuit increased 29% year-on-year. Adam Perfect, Head of Commercial at the PDC, said the extension would continue a
successful partnership with the operator across two major events. Marco
Trucco, Chief
Marketing Officer at Immense Group,
owner of Mr Vegas, said the
company views darts as a rapidly
growing sport across the UK and Europe and intends to support its continued development.
NOVOMATIC installs NOVOVISION system for Iceland lottery venues
NOVOMATIC has completed the rollout of its NOVOVISION casino management system for the University of Iceland Lottery (UIL) following an international tender process.
The system has been implemented across 19 venues operating around 500 gaming terminals. The installation was completed in early December.
NOVOVISION provides a range of functions including slots accounting, ticket-in/ticket-out (TITO), anti-money laundering tools, business intelligence and a staff management application. The platform also provides the IT infrastructure for UIL’s venues, with additional functionality planned for later phases. Players can now redeem certain winnings online through the UIL mobile application directly to their bank accounts.
Fabian Schnötzinger, Market Coordination NBS at NOVOMATIC, said the project required close cooperation between technical teams to integrate the system with existing operations.
UIL CEO Bryndís Hrafnkelsdóttir said the platform would improve operational insight while supporting responsible gaming management.
4 MARCH 2026
Industry pioneer Gary Platt remembered
Gaming industry pioneer Gary Platt, whose ideas helped shape modern casino seating, has died aged 100. Platt is widely recognised for
introducing seating in front of slot machines in the late 1950s, a
change that prioritised player comfort at a time when most players stood while gaming. The approach became standard across casino floors and helped influence the development of specialist gaming furniture. His ideas later supported the creation of Gary Platt Manufacturing, established by Bob Yabroff, which became one of the industry’s first dedicated gaming seating companies. Colleagues remembered Platt for both his industry insight and his approachable personality. He was known for maintaining strong relationships across the sector and for encouraging collaboration between operators and suppliers.
The company said his legacy continues to shape its design philosophy: focusing on player comfort as a key part of the gaming experience.
Genting launches online leaderboard promotion
Genting Casino has launched the Vegas Casino Experience Leaderboard Challenge, an online promotion running until 23 March 2026. Eligible UK players can join a national leaderboard by wagering on selected online casino games and live dealer tables. Participants accumulate points through play, with the top player winning either a Las Vegas trip for two or a £5,000 cash alternative. The travel prize includes flights, four nights’ accommodation and spending money.
Points can be earned on a range of games including Big Bass Splash, Lucky Lady’s Charm Deluxe and Cleopatra, as well as live tables streamed from Genting venues in Manchester, Birmingham and London. Players finishing between second and 25th place will receive Golden Chips for Genting Live Roulette, while those placed 26th–50th will be awarded free spins.
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