ELECTRONIC TABLE GAMING NOVOMATIC GAMING UK
CI: We’ve nearly cleared Q1 of 2026; how has the start of the year been for your studio? Phil: The start of 2026 has been extremely encouraging for us at NGUK, particularly for the NovoLive™ Studio and our NOVO Unity™ Pro range of products. Building on the strong momentum we carried through 2025, we’ve seen continued growth in terminal connectivity, player engagement and operator interest across UK gaming floors. The positive performance throughout Q1 so far has reinforced the strength of the NovoLive™ Studio model, particularly its ability to deliver consistent live dealer experiences and nationwide reach. We’ve also seen increasing demand for our NOVO Unity™ Pro range of products such as our FVC28 Executive SL™ slant top ETGs and our FV330A DIAMOND X™ 2.32 upright cabinets. Through this demand, we have recently launched an exclusive offer on a brand new product that’s launching in the UK the Novo Unity™ Pro Lotus Roulette™ Genius 8.
This latest launch fits in with our long-term strategy of blending authentic live gaming with advanced ETG infrastructure.
CI: What are the goals driving you through this year? Phil: Our primary focus in 2026 is, expansion, innovation and optimisation.
First, expansion, continuing to grow our connected footprint across UK venues while strengthening partnerships with existing operators and encouraging new operators to the NovoLive™ Studio system.
Second, innovation, enhancing the content layers of the NovoLive™ Studio with potential new side bets and interactive features that increase the player experience. Finally, optimisation, ensuring our wide-area-network performance and studio production capabilities remain best-in-class, efficiency for operators remains just as important as entertainment for players.
CI: What are the key ETGs you’re focused on right now? Phil: Roulette continues to be the cornerstone of our offering through the NovoLive™ Studio, in 2025 we broadcast more than 2.4 million games of roulette to players across the UK, followed by more than 782,000 games of Baccarat and then more than 544,000 games of Blackjack. As well as this, our side-bet driven experiences such as GOING FOR GOLD™ remains a major engagement driver whilst Lucky Lady’s Roulette is particularly appealing for slots players who want to try roulette and are
familiar with the Lucky Lady theme and character.
Our live Baccarat has proven more popular than we could ever have imagined and we are looking at a new 3-player Blackjack game for later this year. The sustained strength in both live Baccarat and Blackjack is driving us towards creating more themes and games, supporting those venues who are seeking premium table experiences without the operational overhead of traditional setups. This success, however, is all down to the NOVO Unity™ Pro infrastructure which is central to how we deliver this flexibility at scale.
CI: What new ETG products can we expect from you this year? Phil: 2026 will see the rollout of a new 3-player Blackjack game, which we are looking forward to, further enhancing the NovoLive™ Studio’s game offering. Innovation for us isn’t just about new games; it’s about refining the system that connects terminals, studios, jackpots and analytics into one cohesive solution.
CI: How do you see this range developing as time passes? Phil: We see the future of Electronic Table Gaming becoming increasingly connected, data-led and immersive. The boundaries between live dealer, automated tables and digital overlays will continue to blur, and for us at NGUK it is important that we stay ahead of the trend and continue developing and investing in our already proven system. Over time, players and operators will expect more interactivity and more personalisation. Our wide-area network capability positions us strongly to scale those experiences across the UK.
At the same time, operational efficiency will remain critical, the venues that thrive will be those that can deliver premium experiences without premium overhead and that’s exactly where our studio-based ETG model excels. The ability to offer live dealer authenticity, nationwide jackpots such as GOING FOR GOLD™, and consistent 24/7 availability is transforming how operators think about gaming floor space and resource management. Electronic Table Gaming is no longer just a ‘table alternative’, It has become a strategic pillar of the modern gaming floor.
As we move further into 2026, our focus remains clear, delivering scalable innovation that benefits both players and operators while continuing to raise the benchmark for Electronic Table Gaming in the UK casino market.
MARCH 2026 39 Phil Burke, Managing Director
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