A LOOK BACK – AND FORWARD


Green Jade Games Ben McDonagh, CEO & Co-founder


2021 has been a fantastic year for Green Jade Games and there have been plenty of important events along the way. While it might sound a bit vanilla, the most important would be our entry into new markets. Increasing revenue from sustainable well managed markets is critical when planning growth from a stable base and our development focus for Greece and Italy are two milestones that reenforce a strong foundation. It’s also been a highly technical year of background work which sets us up for a stellar 2022.


It is the year Green Jade Games and I cannot wait for. We’ve been cooking up exceptional products for the longest time and this coming year we finally get to show them to the world! We’ve always been the


Champion Sports


Simon Noble, Sportsbook Product Director


From a company perspective, breaking ground on our new campus facility overlooking Douglas Bay in the heart of the island’s capital was an important moment. Champion Sports is an ambitious company with a clear goal to become a leading supplier to the online sports betting industry. Delivering the very best facilities, our new campus provides Grade A offi ce, living and retail space for over 300 employees and is a real statement of intent to the Isle of Man, our customers and our staff. We are most excited about the continuing expansion of legalised sports betting globally not just throughout Europe and North America, but in new and emerging markets in LatAm and Africa. At Champion Sports, we believe our


Minty Creative Siobhan Neligan, Director


As restrictions persist across the globe, and new Covid variants continue to appear, we anticipate that the demand for creating connection and community online will become even more prevalent amongst consumers. Savvy bettors have a wealth of brands or games to choose from, and beyond the typical offers and bonuses, the ones they will ultimately select and stay with are the ones that offer an experience beyond transactional. Building trust and brand advocacy through dialogue on social media as a major channel will continue to be an imperative component of any successful PR and marketing strategy,


12 JANUARY 2022 GIO


for both B2B and B2C companies. Collaborations with infl uencers or streamers, as we have already seen with game studios looking to differentiate their slots, will also become an ever-growing trend, with brands eager to tap into their captive fan base and foster authentic ‘human connection’. Personalised AI / AR features (such as branded Snapchat fi lters or Meta Portal functionality) will serve to magnify this digital


approach to partnerships is likely to be extremely advantageous for local operators in these exciting markets. Rather than take a one size fi ts all approach, we fi rst seek to understand the needs of players and work with our partners to achieve feature and function differentiation to fuel new customer acquisition and maximize their competitive advantage in 2022 and beyond. I think we will continue to


see the increasing adoption of Cryptocurrency as a payment solution for operators including the launch of more sportsbooks and casinos on the blockchain that cater exclusively to Crypto. I believe we are also likely to see the fi rst adoption of Government backed stable coins that are tethered to offi cial currencies. There will be a continued expansion of regulation across the world with futher consolidation as organisations look to aggressively grow market share and IP through acquisition. And of course, being a World Cup year I believe we will also see the continued growth of the remote betting and gaming sector globally that will be driven by sports. Come on England!


arcade games company but up until 2022 we’ve been in R&D mode. Now it’s time to go global and propel iGaming into a newer brighter future with increased relevance for a growing market of casual gamers with a propensity to gamble. We predict that a community broader and more vocal than enjoyed before will emerge around the genre of arcade games. Competition through performance gameplay and shared experiences are critical to the future success of the next generation of gambling games as


player needs have already changed and are changing further. The line between video gaming and gambling will blur further still so we also predict that programmatic banner advertising will be key to ensure that player targeting doesn’t inadvertently create a gambling appeal to minors. With so many companies talking about developing multiplayer gambling games we believe that 2022 will be the year when these game types emerge and the following years will see a huge shift in playability, with an ever- increasing focus on the control afforded to the player on game round outcome.


experience. While the need for live events and face to face engagement is clear; regrettably, the landscape is uncertain in the short term. Businesses should consider their digital marketing strategy and online presence carefully for 2022.

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