A LOOK BACK – AND FORWARD
1X2 Network Rory Kimber, Account Management and Marketing Director
Growth was the exciting thing for us. We took another step up the ladder, increased our headcount by 40%, won EGR Supplier of the Year, released some record-breaking content and went live with another tranche of tier one operators. We also hit day one releases in newly regulated markets, continuing to prove that we’re a reliable and forward-thinking partner, and laid the groundwork to enter many more (including the big one, the USA). To pick one is diffi cult, but I’d say it’s winning the award. It really felt like recognition for the hard work that every single person at 1X2 Network has put in over the past 12 months. We’ve built a new framework for our content and feedback from operators has been so overwhelmingly positive that we can’t help be excited for the games that are going to be built on it. We’ve got all new
Chalkline Daniel Kustelski, Co-founder and CEO
Looking back, the biggest breakthrough in 2021 was the regulation and implementation of so many new states that are all in on sports betting and iGaming. Regulation is the win. Sports betting is happening in every state, so regulate and monitor. We’re incredibly encouraged by the strong start to Arizona’s sports betting, the growth of Nevada’s sports betting ($1bn+ in October 2021) and the smaller states that have moved forward with online sports betting. As we move into 2022, I am particularly excited about operators, casinos, media companies and affi liates continuing to move into sports betting. This is a once-in-a-lifetime opportunity for Chalkline and our industry, and
we’re thrilled to be a part of it. Specifi cally for Chalkline, we’re excited to see improved privacy protections for players, which means that more operators, media companies, affi liates, leagues and teams will need to focus on permission- based marketing through tactics like freeplay games. Also, Ohio may approve regulated sports betting by the time you publish this
PressEnter Group Lahcene Merzoug, Chief Executive Offi cer
Looking ahead to 2022 I predict that cryptocurrency and NFTs (Non-fungible tokens) will fi nally be embraced by the industry due to a surge in consumer demand. The largest benefi t of crypto in the online gambling space is that it overcomes all of the challenges that operators face in terms of transparency, anonymity, security and fairness. It also solves the largest cross-border issue of them all, and that is payments. Cryptocurrency provides a number of instant solutions when it comes to processing digital currencies such as Bitcoin, Ethereum and USDC because there is no middleman. What’s more, blockchain has the ability to deliver a
transparent and secure gaming platform where the player can be the house by providing liquidity to the casino through pools and NFTs. More importantly, all earnings, rewards and fees can be shared across the user pools which is a transparent and unique way of operating a casino. Ultimately, the reason crypto is an interesting space, and will become more prevalent in the online gambling industry, is that it continues to push boundaries in a new era of technological innovation that will lead to a better overall player experience through continuous development, optimisation of product functionality, transparency and the
article, which is huge for us and one of our clients (JACK Entertainment). We look forward to the sane and sensible regulation of the US gaming market in 2022. More broadly, over the next 12 months we will see the continued regulation of US states. States must acknowledge the implications of illegal gambling and the opportunity for responsible gaming in their regulations. We love that our home state of Tennessee got ahead of the curve and regulated sports betting early. Solutions to both issues simply require regulations. Hard stop. We actively support the NCPG and Operation Responsible Gambling and believe that more can and should be done here.
bringing on some fabulous new partners and expanding our routes to get their games to market. Every business vertical is pushing very hard in 2022.
mechanics on the way. Some are very innovative, and some are our own twists on very popular game types. To take these to all the new markets that we’re entering means we’re in a great position to steal market share from the day the games go live. Lastly, aggregation! We’re
Of course, everybody is looking at the USA more and more as time goes on, but I also think the suppliers that will be successful will keep one eye on the markets that have got them to where they are today. Mega mergers are great fun to read about (and hopefully one day to be involved in!) but for now I think we still have to value the markets, operators and people who can give us the soundest feedback and help us create better and better games that will eventually be successful in many jurisdictions.
ability to perform instant payouts globally. Of course, we understand that not all jurisdicitions will embrace crypto and as such we will monitor the regulatory approach taken in each of the markets we are active and act accordingly.
GIO JANUARY 2022 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
