…HELLO 2018!


Claire Osborne Commercial Director, Nektan


revenue flows expected to commence before the end of 2017. This year also saw us significantly enhance our player management offering by partnering with Newlette, allowing us to introduce an algorithmic-based customer relationship management system. This has enabled us to increase revenues for our white label partners through the bespoke strategy that helps ensure customer satisfaction and profitability. These new services also offer our white labels an increased player lifetime value, lower costs and better analytics to drive improved acquisition.


What do you think was the most important occurrence for the industry in 2017? There were a few pivotal industry occurrences in 2017, namely the changes to taxation to include bonus cash in the UK and the significant clampdown on marketing and affiliate practices, providing more transparency between operator, tipster and punter. In addition to these, the increasing appetite for remote gaming in the USA, as well as the start of the rise of no bonus wagering offers and sites were definitely landmark moments.


What were the biggest events for you in 2017? 2017 was a fantastic year for us, with some of the highlights including taking our first real-money wager in the USA on our in-house Class II mobile gaming platform; following this successful launch, we expect to roll out the platform across more casinos in Northern California in the near future. This calendar year also brought with it a landmark deal that enabled us to expand our outstanding range of content with an industry-leading partner, Spin Games LLC of North America, rendering us the first supplier in Europe to offer Konami titles. Further to this, 2017 saw us enter into a partnership with Videoslots and part of the agreement saw them become the first operator in Europe to go live with the Konami titles, such as Lotus Land and Gypsy Fire. As well as Videoslots, we launched our B2B


business with Tyche Malta, both of which meant that we significantly widened the depth and breadth of content available to the white label business and B2B customers. Being chosen by Tyche further confirms Nektan’s evolution into an international B2B business and we anticipate significant growth potential in these markets, with new


What are you most excited about for Nektan in 2018? As first movers in Class II mobile casino, our team is very focused on helping the tribal land-based operators evolve into successful igaming businesses. We intend to achieve this by way of delivering European content into casinos and bringing US content back into Europe. We are leading the US Class II market at an


exciting time for our industry and I feel that we are well positioned to drive our technology through any number of casinos in North America. We will also be pursuing expansion into other new territories and will be driving growth for the company, through exclusive content in the B2B market. We are driven to find new ways of enhancing


the experiences of our players and other methods of extending lifetime values in such a competitive market, without giving away huge amounts of bonus cash. As a result, we must ensure that our platform is highly data driven and so Nektan will be looking to continue using the sophistication of our new customer relationship management system to extend lifetime values through greater player management. Signing a partnership agreement with


Ofertas365 to launch AfroMillionsLotto in Nigeria underlines the progress of our platform, and we are very proud to be powering Africa’s biggest jackpot through our technology. We have also significantly boosted the content we offer through our platform, striking deals with providers including VSoftCo and Pariplay, extending both into virtuals and growing the scope of our instant win offering. Indeed, operators this year have been


increasingly taking notice of how integrating lottery and raffle content can elevate their offering above the competition. The excitement around the potential of instant win games to boost an operator’s portfolio is also growing apace, and the scope and innovation that our diverse selection of games offers is well attuned to meeting this need.


MARCH 2018 63 We are in active discussions with operators


regarding the integration of our games, which provide a uniquely engaging twist on traditional lottery content, and are excited by the scope of what we can deliver through 2018.


What are you most excited about for the industry in 2018? There are a number of exciting developments on the horizon in the year to come. It would be remiss not to mention the potential opening up of sports betting in the USA which could hold huge potential for operators and suppliers from across the industry. Put simply, I think the potential here


typifies what will be among the most interesting aspects of the gaming industry in 2018, and that is the emergence of new and robust regulatory regimes in emerging markets. We have a focus on Latin America, and countries such as Colombia have made positive moves in this regard - we are looking forward to seeing this continue and growing our global footprint over the next 12 months.


What are you most excited about for yourselves in 2018? We will continue to develop our offering to operators in jurisdictions around the world. Lottery operators are increasingly recognising that bespoke solutions, tailored to the demands of individual markets and configurable to meet their unique regulatory requirements are vital. This also includes hybrid solutions where we deliver an online platform for an existing physical lottery. This capability is something that myself and the team behind Twelve40 have worked hard to deliver. Speed to market with a white label solution can be a sure-fire route to success, and Twelve40 is well-placed to meet demand that is showing no signs of slowing down as 2018 gets underway.


Anything else you’d like to say about the passing of 2017 and 2018’s arrival? We are hugely proud of the commercial progress we have made over the last year, and we have made great strides in growing our white label platform and instant win portfolio. Carrying this momentum on in 2018 is our number one priority.


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