ICE 2018
product and yet the new developments never detract from that core; the heart of the company remains roulette, and it is for good reason they are known and respected worldwide for this. Andrew Cammegh said: “Our products meet so many wide-ranging requirements that they’ve become a vital ingredient in an operator’s armoury, whether that’s third-party gaming terminals; third-party management systems; integrating with customers’ own data warehousing systems etc. The amount of flexibility, customisation and responsiveness to customer needs is evident across the entire Cammegh product range and, perhaps more importantly, across our thinking too. It is this approach to put the customer first that is being rewarded in terms of both sales and product development. Having such a specialised and focused product range keeps our position in the market pin-sharp. Our range isn’t diluted with other products, which means that we can respond very specifically within the niche sector in which we operate.”
SUZOHAPP S
UZOHAPP reports an extremely positive and successful ICE. There was a great turnout of gaming professionals who
were interested in the vast offering on display CPI C
rane Payment Innovations (CPI) turned heads at ICE Totally Gaming this year. In addition to launching
their new SCR Advance MDR banknote recycler, CPI also unveiled its vision for their next generation EASITRAX product – the EASITRAX Live smart cashbox system. EASITRAX Live leverages big data analytics
to empower operators with the critical insight they need to take faster, smarter and more profitable actions. What makes it different to its predecessor – and, in fact, any other cashbox system on the market – is that it operates in real-time instead of on delay. That means operators no longer need to wait for the drop to understand how their banknote validators are performing and what the status of each cashbox is. Instead, they will be able to see what’s happening precisely as it happens, allowing them to respond to potential issues as – and even before – they occur. They will be able to prevent machines from going down, eliminate emergency cash drops and move their machines to the most profitable areas. “This kind of functionality is
unprecedented in the gaming industry,” said 34 MARCH 2018
at the SUZOHAPP booth. Furthermore, this year’s ICE saw SUZOHAPP introduce a new stand design with a clear open approach which was much appreciated. Visitors commented on how welcoming and professional the stand was. SUZOHAPP showcased a rich array of cash handling components and solutions which was well received by a large number of visitors. Of particular interest was the new SCAN COIN ICX Active-9, the innovative mid-range coin sorter that can count and sort up to 9 different coin denominations at a rate of up to 2,700 per minute. SUZOHAPP was also able to impress visitors
with its new VisionPRO displays with 4-sided LEDs that come in 21.5”, 23.8” and 27” in both touch (PCAP) and non-touch. Another innovation on the stand was the
new PKT (Picture Key Technology) push buttons. This leading-edge technology combines SUZOHAPP’s key capabilities in push buttons, displays and RGB LED design to create an innovative all-in-one solution. Thanks to this outstanding innovation, end users receive eye-popping content through a tactile button, creating a more rewarding, comforting and interactive experience with the gaming machine. ICE was also a great opportunity for SUZOHAPP to further highlight its strategic partnerships. SUZOHAPP is the global partner for ELO and its 90-series open frame monitors,
desktop touch monitors and interactive digital signages were very popular with visitors to the stand. SUZOHAPP was proud to introduce the vast range of Nanoptix printer solutions which ensure top-of-the-line reliability, functionality and connectivity. An additional new strategic partner introduced at ICE was Newland which offers a variety of scanning products, enabling barcode tickets to be easily scanned and managed by gaming operators.
Zitro F
or Zitro, ICE ending is just the beginning. At this year’s ICE Totally Gaming in London, the company
presented more products and more worldwide debuts than ever before. Under its video Slot Brand BRYKE, Zitro has showcased tons of novelties and innovations, and revealed various brand new progressive links, all of which are designed to support the company’s expansion plans, particularly in Europe as well as Central and South America, by providing the most exciting games to the players and the most optimised return to operators. Presented on the cutting edge and ultra-slim Fusion cabinet in its upright and slant version, Zitro’s booth was a show in itself. Highlights included the multigame local area progressive Blazing Pearls, among many others.
Eric Fisher, CPI president of gaming. “Our intent is to formally launch EASITRAX Live later in 2018.” Also on display was the newest model of the SCR Advance banknote recycler, called SCR Advance MDR. SCR Advance already offers the fastest transaction speeds, tightest
security and lowest jam rate in the industry – but now, thanks to its new MDR (Mixed- Denomination Recycling) functionality, it can also recycle more than two denominations of banknotes. In fact, it can recycle up to four – all from the same compact form factor and two-drum architecture.
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