ICE 2018 AMATIC
three days. There was plenty to see. The larger and completely new designed stand, crowned by a giant LED vidiwall, was very well received by ICE attendees. This was a very special ICE for AMATIC Industries as the company celebrates 25 years of innovation in 2018. The focus was placed on Multi Game right at the very beginning, making AMATIC a true pioneer in this field. This expertise has seen AMATIC Industries grow to the company it is today. AMATIC Industries showed four clear segments of innovation at the ICE – Multi Game, the land-based slots choice including new jackpots, the automated electronic roulette and last, but not least, the AMANET online gaming division. AMATIC Industries is renowned for its
A
stylish flair in cabinet design. This Austrian know-how was clear to see on the stand. The Performer Grand Arc slant-top and the Amarox C24 upright cabinets have quickly established themselves as the standard. The new, modern and clearer jackpot system gives another reason why to choose AMATIC. New for the show was the mystery hybrid jackpot game ‘Golden Buddha’ with large overhead display, enabling up to eight players at a time to play and try to win the common jackpot. AMATIC Industries has many years of
experience and success in the automated roulette business as well. The extremely stylish
combined with innovative concepts that are targeted solely towards providing operators with a fully-flexible solutions. “With the EZ MODULO slot machines we are willing to deliver meaningful innovation and market- specific content for licensed jurisdictions”, Elena Shaterova concluded. Rossi McKee, Vice President of Casino
Technology concluded: “At ICE 2018 we featured innovations that leverage emerging technologies to create exciting experiences and spark interest from a broad demographic of players and operators on different markets. At the trade show we have drawn our road map that states our firm intent to move successfully ahead to the 20th anniversary of Casino Technology next year”.
TransAct Technologies A
fter a decade of working with European distributors, ICE 2018 saw TransAct Technologies branching out on their
46 MARCH 2018
MATIC Industries is proud to report an excellent ICE. Visitors came to the AMATIC booth in strength over all the
Roulette Grand Jeu 24 HX is based on AMATIC’s own HARDROX hardware platform that leads to an even more safe and stabile operation. Up to eight players around the table can enjoy Roulette on large wide screens that portray pin-sharp graphics. All possible statistics are provided in an intuitive way. Furthermore, each Roulette Grand Jeu can be connected with any desired number of gaming terminals, thus giving many more people the chance to join the live Roulette experience. The AMATIC team showed the Roulette Grand Jeu 24 HX in two modern colours at the ICE – in racing yellow and AMATIC blue. Naturally the classic mahogany wood version remains available. The online gaming department is the fastest
own, as Vice President of Sales and Product Management Rob Denham explained to Casino International. “ICE wasn’t about product for us this year; after ten years of working with a distributor, in 2018 TransAct has decided to open up a new facility in Doncaster, UK and service the market directly. “We hope that customers will see the benefit of that in terms of lead time, quality of service and responsiveness of the organisation. That was our key message and what our meetings were focussed on.” Of course, the company had its impressive
range of products on show for customers to enjoy. Rob added: “We were of course showing the latest version of Epicentral that we launched at G2E last year, and the 950, the Epic Edge and a plethora of other products we have.”
One of the benefits of striking out on their
own is that TransAct now had the space at ICE to show the full range of product across gaming, as Rob elaborated: “Unlike some of
growing part at AMATIC Industries. AMANET is the name for the company’s’ online gaming division. The focus and philosophy that online players will enjoy proven land-based games are the basis of this success. All AMANET games are in HTML5 format – meaning that they can be easily played on online and mobile devices without any download requirement. Integration is made simple for online gaming providers. The dedicated support the AMATIC team offers ensures that integration is extremely simple. The rest then relates to the games and the shooting success from last year shows how popular AMATIC games are in the global online gaming world.
our competitors, we are not a one-printer organisation. We have printers for casinos, printers for sports betting, and the Epic 3000 which is one of the main printers for lottery around the world. “We’re not here just to see one set of clients,
we get to see the sports betting people, the casino people, lottery…” So was ICE a success for TransAct? Very
much so, Rob said. “It was the best ICE ever – certainly the best since the event left Earls Court. “ICE is the start of the year for the industry
– you have ICE, then the real work starts. It looks like 2018 is going to be a fantastic year for TransAct.”
Innovative Technology I
T exhibited their full range of cash handling and TITO products at ICE, giving new and existing customers a first glimpse of their
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