p33 BKU-JUL21 Vitra_bku 03/07/2021 13:04 Page 33

VitrA’s Plural adds stunning mid-century colours to the collection T

urning bathrooms into a social hub is the design philosophy behind Plural -

the distinctive collection of mid-century inspired furniture, designer basins, along with a complementing WC. In addition to White, Matt White, Matt Taupe,

Matt Mink, and Matt Black, the monoblock basins, vanity basins, and bowls are now available in Matt Clay Beige, Matt Moss Green and Matt Terra Rossa. Conceived by Milan-based American designer

Terri Pecora, in collaboration with Design Studio VitrA, VitrA's Plural collection is inspired by the heritage of communal bathing spaces and rituals. Plural introduces the bathroom as a space for shared intimacy where people meet and reconnect with themselves, close friends and family. Terri Pecora explains the concept: Plural consists

of a group of elements meant to be used together or separately and almost be in any home area. The colour palette and texture featured in the collection are not normally associated with a bathroom environment. Plural is very furniture orientated and aims at making the bathroom a versatile living space where one can spend time at their leisure.

Plural's design highlights include three innovative

and technologically advanced waste solutions that conceal the untidy look of pipes, enabling washbasins to be fitted in any part of the room. Plural washbasins can be positioned away from the wall, even in the centre of the room, allowing for complete design freedom. The wall-hung vertical mirror swings from side to side, allowing different people to use it. The striking Plural basins and vanity basins can be used without Plural furniture to create standout pieces. Margaret Talbot, UK and European regional marketing manager for VitrA, explains, "Plural offers

something unique in the market, in that it encourages people to see the bathroom as a social space. The new colours and finishes complement the furniture in the range beautifully. The updated Plural offer unlocks some fabulous design possibilities."



Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44