p28 BKU-JUL21 Hotpoint Intro_bku 03/07/2021 12:59 Page 28


Consumers cherish home cooked meals R

ecent research has revealed that almost half (44 per cent) of Brits

working from home due to the COVID- 19 pandemic are more appreciative of their home now compared to before lockdown1. Forty-nine per cent of these consumers associate home cooked meals with giving them the ‘feeling of home’1, with 23 per cent investing more in new appliances over the past year1. A previous study, following the first UK

Comment by Kimberley Garner Brand Manager, Hotpoint

lockdown, showed that over a third of Brits (38 per cent) sat down to eat together more as a family during the pandemic than before lockdown, with two in five (41 per cent) Brits cooking more meals together as a family2. Additionally, over a third (36 per cent) said they rediscovered their love of cooking during the pandemic2. Almost three-quarters (74 per cent) said they felt pleased with their new habits and 90 per cent said they intended to continue their new ways2. Appliances play an important role in supporting

consumers and their new found love of home cooking. Going forward, consumers are likely to

seek appliances that make cooking from scratch and eating at home easier and more enjoyable. It’s important to make sure consumers choose

their appliances wisely, ensuring they have the technology required to make home cooking a pleasurable experience, with tasty results. It is a good idea to recommend pairing a single built-in oven with a multifunctional built-in microwave for the ultimate cooking experience. To extend possibilities in the kitchen even further, keen cooks should include a dedicated steam oven in their appliance selection. Cooking with steam requires no additional fats or oils, therefore increasing health and wellbeing. Furthermore, induction hobs are a great addition to the kitchen. Many modern induction hobs benefit from a variety of functions and flexible options to make cooking a fast, efficient and enjoyable experience.

1 Research was conducted by OnePoll, on behalf of Hotpoint, surveying 1,000 UK adults.

2 The Hotpoint study, carried out by LEXIS Research, surveyed a representative sample of 1,000 adults (18+) in the UK. The sample was representative by gender, age and geographic areas.

Cook with confidence with a HotpointMultiflow oven T

aking care of your family with a delicious home cooked meal has

never been easier thanks to Hotpoint’s

collection of cooking appliances. Hotpoint Multiflow oven technology ensures all your dishes are cooked

throughout, by distributing constant and even heat to every corner and shelf level of the oven. This ensures consistently even cooking, without burnt edges or raw middles, just delicious results every time. Hotpoint has a range of Multiflow ovens,

including the Class 6 electric, single, built-in oven (SI6 874 SH IX), which has recently received the highly sought-after Good Housekeeping Institute (GHI) Approved endorsement. The Class 6 oven boasts a generous 73 litre

capacity, which means there is enough space to cook a full roast dinner for all the family. It also benefits from automatic cooking cycles, which guide the user in cooking selected dishes, as well as being easy to clean and maintain thanks to its Hydrolytic steam cleaning technology. The oven (SI6 874 SH IX) boasts a stylish black

glass and stainless steel finish and the touch controls give the user total control over the oven, as well as being easy to clean. For more information on the Hotpoint Class 6

built-in oven (SI6 874 SH IX), or any other Hotpoint appliances, please contact your account manager or visit the website.

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28 BKU JULY 2021

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