p14-15 BKU-JUL21 Hafele_bku 03/07/2021 11:18 Page 14

Flexible designs from Häfele UK F

ollowing the launch of its new Aspekt range of kitchen cabinet doors in May,

Natasha Hickling, Brand & Communications Manager at Häfele UK describes how showrooms can optimise the new collection to create endless styles and combinations for customers. For more than 40 years, Häfele has been

providing a wide range of kitchen fittings, accessories and appliances in the UK market and our strongest proposition has always been our breath of range. To take this to the next level, earlier this year we added kitchen cabinet doors to our offer. A natural next step for the brand, we can now offer an even wider kitchen solution to our retailers, making their experience of partnering with us even more efficient.

Introducing Aspekt Aspekt is a collection of kitchen cabinet doors manufactured in the UK, which makes supply quick and easy. In the range, there are four different styles – standard slab, pressed shaker, integrated J- pull and a premium slab – with a variety of finishes in seven different colour options. These vary from neutral tones, including cashmere and grey, to a select number of on-trend, bolder colour palettes

that homeowners are increasingly wanting, including midnight and aqua blue.

Mix and match To enable retailers to market this extended range more effectively and help their customers achieve the latest in kitchen designs and trends, each door within the Aspekt range has been paired with a selection of perfectly suited decorative handles. The smooth classic Skye door, for example, can

be matched with a rail handle in a brushed black finish for an industrial look, or customers can mix a matt door finish with a metallic handle for a contemporary design. The traditional shaker styling of the York door can also be dialled up or down by pairing different handle combinations. Use a cup handle in polished nickel for an old-world finish or achieve a more contemporary, angular look with a geometric bar design. To help customers explore these endless

combinations available, Häfele’s Ideas for Living website and Kitchen Planner tool now features Aspekt, allowing users to play around with different door and handle combinations in 3D. Taking the approach a step further, Häfele has

also created a comprehensive brochure for the Aspekt range that includes simple and effective

ways to style different cabinetry and accessories for a range of looks. Ultra-gloss doors, for example, can be placed alongside retro colour splashbacks for a mid-century finish or paired with muted natural tones for a calming vibe. And in great news for retailers with an install offer, these rich, block colour splashbacks are easy to fit and do not require specialist skills or tools. While traditionally, splashbacks might require a

tiler or carpenter, aluminium-based splashbacks provide another option. Available exclusively through Häfele in the UK, AluSplash is a practical, hassle-free alternative to glass, acrylic and tiled splashbacks. AluSplash is available in three pre-cut sizes and

allows fitters to v-groove and fold around corners without joints and cut holes for sockets with ease. The product is also constructed from a flame- resistant aluminium surface with a fire-resistant mineral core, meaning it can be used behind all cooktops, including gas burners.

Let there be light Within the Häfele Aspekt brochure, retailers will also find hints and tips on how to incorporate lighting into kitchen design to make it an attractive and workable space. Although lighting might not be

14 BKU JULY 2021

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